, Mar 14, 16

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2017 will be a monumental year for digital advertising. It is forecasted that the total digital ad spend will trump total TV ad spend for the first time in history. Below is a breakdown of total ad spend by media channel. Needless to say, it is a huge milestone.

2017 media spend
Total digital ad spend will equal $77.37 billion dollars (38.4% of total ad spend). TV spend will come in at $72.01 billion, still taking a good piece of the pie at 35.8% of total media ad spend.

TV’s share of ad spend will dip under one-third of total spend in the next four years. This can be contributed to many things but the most important is mobile. Mobile has been the cool new kid for a while, and it doesn’t look like anyone is going to change that anytime soon. In fact, mobile is on track to dominate. Read the article…

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