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, Apr 18, 16

About grapeshot

Want to give someone in the digital advertising world a headache? Mention the $8 billion lost in fraud and the $20 billion lost in ad blocking. Mission accomplished.

Viewability
Fraud
Transparency
Ad-blocking

The four words (and issues) we all wish would disappear into thin air. But alas, that’s not happening. So, ad folks are banding together and fighting the issues together. Just this year the 4As decided to release guidelines around transparency. The Association of National Advertisers are looking to data to determine if they’ll endorse these guidelines. This is the first step as the industry tries to evolve and dissolve these issues. Read the article… 

 

Copyright Grapeshot, 04/18/2016

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