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, May 10, 16

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While digital ad spend is expected to triple in the next few years, studies are still finding that marketers are struggling with mobile content. And that’s a big deal considering two things:

1) Mobile video activity increased 36% from 2014 to 2015.
2) More than half of videos are served across device.

So, what are marketers to do? Here are four tips to help your mobile advertising strategy:

1) Cater your video ads to the device they are being displayed on. Why? Brands that did this saw an increase in brand favorability.
2) Optimize your ads for the screen they are on.
3) Emotions, emotions, emotions! Play up emotions in your ads. Comedic undertones show increased brand familiarity. Informational tons equate to higher purchase rates.
4) Pro-tip: Horizontal ads see higher purchase intent and brand familiarity.

Read the article…

 

Copyright Grapeshot, 05/10/2016

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