, Apr 29, 16

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By now, we’ve all heard of big data. It shows us correlation, and it fuels a ton of business decisions these days. But what’s “little data” and how can we use it? Martin Lindstrom makes a case for “little data” as it connects creative folks to those consuming their creative.

Data doesn’t show causation. What does? Market research. It took Martin Lindstrom a trip into the field to be able to produce reasoning as to why young girls are waking up earlier than a decade ago. The reason? Selfies, of course! Data couldn’t show him that-instead it was the “little data.”

Read the article… 

Copyright Grapeshot, 04/29/2016

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