, Nov 28, 16

About Andrew Kennedy

Last week’s post talked about the origin, background and the staggering amount of sales ($17.8b) generated during China’s Singles Day, the largest retail event globally.

This week, read on how Western brands can take advantage and prepare for the 2017 Singles Day.

4 strategies for the win:
– Understand pricing
– Find the right products
– Importance of social & advertising
– Target the right audience

Read Full Article Here…

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