, Nov 18, 16

About Andrew Kennedy

Alibaba sells a record-breaking $17.8 billion on Singles Day.

The $17.8 billion (or 120.7 billion yuan) figure crushed Black Friday’s $4.45 billion in e-commerce sales last year and Alibaba’s own $14.3 billion record from 2015.

So what is Singles Day? View the comic guide below.

Part 2 coming up next week on how Western brands can take advantage and prepare for the 2017 Singles Day, the largest global retail event.

Read Full Article Here…

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