ABOUT US

Who We Are

Grapeshot is the global leader in providing Contextual Intelligence Solutions that empower companies to transform digital data assets into real-time actionable insights. Thousands of the world’s leading brands utilize the Grapeshot’s Contextual Intelligence Platform to drive marketing and advertising decisions that allow them to reach more relevant audiences when they are ready to engage with those brands. The Grapeshot platform empowers businesses with real-time targeting, data enrichment, and audience discovery.

Grapeshot also works with agencies, trading platforms and publishers like Vice Media and The Economist to more effectively serve meaningful content to their customers.

Grapeshot has continually been honored by many of the industry’s leading publications, being named “Digiday’s Best Publisher Tool” and “Best Attribution Solution for Keyword Signal,” The Drum’s “Best Attribution Solution,” and the British Media Awards’ “Ad Provider of the Year,” among other honors.

Grapeshot is headquartered in Cambridge UK with offices across the globe including, London, New York City, Chicago, Los Angeles, Singapore, and Sydney.

Leadership

  • John Snyder
    John Snyder
    CEO
John Snyder
CEO

John Snyder is CEO and co-founder of Grapeshot. He has spent his whole career in the field of information retrieval and keyword technology, with a successful exit of the Muscat search business in 1997, and a series of investments in hi-tech start-ups. He holds a BA Honors degree from the University of Cambridge, where he remains “Entrepreneur in Residence”.

John Snyder

CEO

  • Mark Ashworth
    Mark Ashworth
    CFO
Mark Ashworth
CFO

As CFO, Mark has a particular focus on developing a flexible and responsive organisation to keep pace with the huge opportunity at Grapeshot. He has built his career around high-growth organisations with technology at their core, both as a professional advisor with “Big 4” Corporate Finance, and directly within industry. Bringing extensive M&A and fundraising experience to Grapeshot, Mark also can draw upon financial, strategic and operational oversight honed during several international roles in blue-chip, FTSE-listed organisations. Mark holds an MA in Mathematics from Cambridge University and is a member of the Institute of Chartered Accountants in England and Wales (ICAEW).

Mark Ashworth

CFO

  • Kurt Kratchman
    Kurt Kratchman
    COO
Kurt Kratchman
COO

Kurt Kratchman is COO of Grapeshot. He leads global operations across offices in New York, Cambridge, London, and Singapore. Grapeshot applies advanced keyword technology to the programmatic advertising market.

Kurt began his career in traffic engineering in New York City. From there he applied his skills to data visualization, rich media creation, content management, digital distribution and software development. After two successful exits to WPP (Blast Radius and Schematic), Kurt worked as a consultant helping companies with technology transfer, economic development initiatives, and most recently in private equity. He studied Philosophy and Jewish Studies at Tulane University and The Hebrew University of Jerusalem, and new media at The Vancouver Film School.

His Grapeshot Keywords are: Resilient, Resourceful and Relentless!

Kurt Kratchman

COO

  • Derek Wise
    Derek Wise
Derek Wise

Derek’s background includes over 10 years operating infrastructure as a service offerings at the companies including the one he founded (GNi). As well as experience building software teams in the areas of artificial intelligence in pharmaceutical research, online games, and open API platforms; Derek’s background in the US Marines gave him insights into a wide range of communications security practice. Derek has a strong passion for Agile and product development processes that put the customer at the center of design.

Derek Wise

CTO

  • Ben Plummer
    Ben Plummer
    CMO
Ben Plummer
CMO

Ben leads the global marketing and product marketing teams in order to increase revenue across US, EMEA and APAC. As an enterprise software executive with over twenty-four years of experience, Ben has focused his career on helping organizations identify major market opportunities, and then transformed operations and go-to-market strategies to improve the customer experience.
Ben has held executive positions in sales, services, marketing and product development in large publicly traded and small privately held companies. He has created demand generation machines, orchestrated major branding efforts, launched new products globally, created new businesses, transformed product strategies and created category leaders.

Ben Plummer

CMO

  • Max Bautin
    Max Bautin
    Investor Director
Max Bautin
Investor Director

Max is a Managing Partner at IQ Capital, a technology VC fund. He has worked in venture capital since 2001 and has invested in over two dozen high-technology companies – including Phonetic Arts (Google), ImSense (Apple), Sirigen (BD), Neul (Huawei), DanioLabs (Summit) and Quotient (EKF). He currently represents IQ Capital on the boards of Grapeshot, Stillfront and several others. Max holds a BSc in Economics from the University of Maryland and an MBA from the University of Cambridge.

Max Bautin

Investor Director

  • Tim Schoonmaker
    Tim Schoonmaker
    Chairman
Tim Schoonmaker
Chairman

Tim Schoonmaker manages a portfolio of public company investments and is an early-stage Grapeshot investor. He was at Emap plc. from 1983 to 2004, where he was CEO of Emap Performance, including the group’s radio and music TV interests, pioneering cross-media brand creation through digital platforms. Tim was also Chairman of EMAP Advertising. Thereafter, he was CEO of Odeon Cinemas Ltd, where he led the business through an exit that was successful for investors, as well as serving as the media industry partner of mid-market private equity fund DLJ Merchant Banking Partners. He holds an MBA from the London Business School and a BA from Dartmouth College.

Tim Schoonmaker

Chairman

  • Robert Whitby-Smith
    Robert Whitby-Smith
    Investor Director
Robert Whitby-Smith
Investor Director

Robert is a Partner at Albion Ventures LLP. Albion Ventures is one of the largest independent venture capital investors in the UK, managing approximately £250 million across six Venture Capital Trusts. Robert currently represents Albion Ventures on the boards of Grapeshot, Elateral, OmPrompt, Process Systems Enterprise and several others.

Robert Whitby-Smith

Investor Director

  • Dr. Martin Porter
    Dr. Martin Porter
    Chief Scientist
Dr. Martin Porter
Chief Scientist

Martin has devoted his working life to the implementation of information retrieval (IR) systems; in particular, probabilistic models. He studied at the University of Cambridge, achieving a distinction in the Diploma in Computer Science and took a PhD supervised by Karen Spärck Jones. The paper describing his original stemming algorithm (‘An algorithm for suffix stripping’ Program, 14(3)) has become one of the most frequently cited in information retrieval research. In 2000, he won the Strix Award ‘for outstanding contribution to the field of information retrieval’.

Dr. Martin Porter

Chief Scientist

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