On May 15, 2018, Oracle completed the acquisition of Grapeshot.
Every month, over 38 billion programmatic ad impressions are enhanced using Grapeshot’s Contextual Intelligence Platform in dozens of languages, and this number has grown well over 100% year over year.
Grapeshot’s Contextual Intelligence Platform enables the rapid creation of highly-customized segments that allow marketers and their agencies to confidently:
• Avoid unsafe content that will damage brand equity, and close the loop via Moat Measurement
• Extend global audience reach by targeting the most relevant context, including late-breaking news and trending themes, to complement Oracle Data Cloud’s custom audience segments
The acquisition of Grapeshot will dramatically expand Oracle Data Cloud’s ability to improve marketing outcomes for our partners worldwide by adding the important dimension of Context to Oracle Data Cloud’s expertise in Audiences and Measurement.
Learn more about Oracle and Grapeshot
Grapeshot is the global leader in providing Contextual Intelligence Solutions that empower companies to transform digital data assets into real-time actionable insights. Thousands of the world’s leading brands utilize the Grapeshot’s Contextual Intelligence Platform to drive marketing and advertising decisions that allow them to reach more relevant audiences when they are ready to engage with those brands. The Grapeshot platform empowers businesses with real-time targeting, data enrichment, and audience discovery.
Grapeshot also works with agencies, trading platforms and publishers like Vice Media and The Economist to more effectively serve meaningful content to their customers.
Grapeshot has continually been honored by many of the industry’s leading publications, being named “Digiday’s Best Publisher Tool” and “Best Attribution Solution for Keyword Signal,” The Drum’s “Best Attribution Solution,” and the British Media Awards’ “Ad Provider of the Year,” among other honors.
Grapeshot is headquartered in Cambridge UK with offices across the globe including, London, New York City, Chicago, Los Angeles, Singapore, and Sydney.
As CFO, Mark has a particular focus on developing a flexible and responsive organisation to keep pace with the huge opportunity at Grapeshot. He has built his career around high-growth organisations with technology at their core, both as a professional advisor with “Big 4” Corporate Finance, and directly within industry. Bringing extensive M&A and fundraising experience to Grapeshot, Mark also can draw upon financial, strategic and operational oversight honed during several international roles in blue-chip, FTSE-listed organisations. Mark holds an MA in Mathematics from Cambridge University and is a member of the Institute of Chartered Accountants in England and Wales (ICAEW).
Martin has devoted his working life to the implementation of information retrieval (IR) systems; in particular, probabilistic models. He studied at the University of Cambridge, achieving a distinction in the Diploma in Computer Science and took a PhD supervised by Karen Spärck Jones. The paper describing his original stemming algorithm (‘An algorithm for suffix stripping’ Program, 14(3)) has become one of the most frequently cited in information retrieval research. In 2000, he won the Strix Award ‘for outstanding contribution to the field of information retrieval’.
Kurt Kratchman is COO of Grapeshot. He leads global operations across offices in New York, Cambridge, London, and Singapore. Grapeshot applies advanced keyword technology to the programmatic advertising market.
Kurt began his career in traffic engineering in New York City. From there he applied his skills to data visualization, rich media creation, content management, digital distribution and software development. After two successful exits to WPP (Blast Radius and Schematic), Kurt worked as a consultant helping companies with technology transfer, economic development initiatives, and most recently in private equity. He studied Philosophy and Jewish Studies at Tulane University and The Hebrew University of Jerusalem, and new media at The Vancouver Film School.
His Grapeshot Keywords are: Resilient, Resourceful and Relentless!
Derek’s background includes over 10 years operating infrastructure as a service offerings at the companies including the one he founded (GNi). As well as experience building software teams in the areas of artificial intelligence in pharmaceutical research, online games, and open API platforms; Derek’s background in the US Marines gave him insights into a wide range of communications security practice. Derek has a strong passion for Agile and product development processes that put the customer at the center of design.
Ben leads the global marketing and product marketing teams in order to increase revenue across US, EMEA and APAC. As an enterprise software executive with over twenty-four years of experience, Ben has focused his career on helping organizations identify major market opportunities, and then transformed operations and go-to-market strategies to improve the customer experience.
Ben has held executive positions in sales, services, marketing and product development in large publicly traded and small privately held companies. He has created demand generation machines, orchestrated major branding efforts, launched new products globally, created new businesses, transformed product strategies and created category leaders.
Max is a Managing Partner at IQ Capital, a technology VC fund. He has worked in venture capital since 2001 and has invested in over two dozen high-technology companies – including Phonetic Arts (Google), ImSense (Apple), Sirigen (BD), Neul (Huawei), DanioLabs (Summit) and Quotient (EKF). He currently represents IQ Capital on the boards of Grapeshot, Stillfront and several others. Max holds a BSc in Economics from the University of Maryland and an MBA from the University of Cambridge.
Tim Schoonmaker manages a portfolio of public company investments and is an early-stage Grapeshot investor. He was at Emap plc. from 1983 to 2004, where he was CEO of Emap Performance, including the group’s radio and music TV interests, pioneering cross-media brand creation through digital platforms. Tim was also Chairman of EMAP Advertising. Thereafter, he was CEO of Odeon Cinemas Ltd, where he led the business through an exit that was successful for investors, as well as serving as the media industry partner of mid-market private equity fund DLJ Merchant Banking Partners. He holds an MBA from the London Business School and a BA from Dartmouth College.
Robert is a Partner at Albion Ventures LLP. Albion Ventures is one of the largest independent venture capital investors in the UK, managing approximately £250 million across six Venture Capital Trusts. Robert currently represents Albion Ventures on the boards of Grapeshot, Elateral, OmPrompt, Process Systems Enterprise and several others.
Larry Ellison is chairman of Oracle Corporation and chief technology officer. He founded the company in 1977 and served as CEO until September 2014. He also races sailboats, flies planes, and plays tennis and guitar.
CTO of Oracle
Mark Hurd is CEO of Oracle Corporation and a member of the Oracle Board of Directors. He joined Oracle as president in 2010 and was named CEO in 2014, along with Safra Catz.
Mark Hurd facilitates corporate direction at Oracle, supporting efforts in corporate strategy, leadership and innovation. According to Hurd, Oracle’s mission is to help customers innovate and save money through the use of technology.
Mark Hurd was named one of Fortune Magazine’s 25 Most Powerful People in Business in 2007. He was recognized by Barron’s in its Best CEOs lists and has been named multiple times by Business 2.0 magazine as one of the 50 Who Matter Now. In 2008, The San Francisco Chronicle honored him as CEO of the Year.
Mark Hurd is a Baylor University graduate, which he attended on a tennis scholarship. He earned his bachelor’s degree in business administration from Baylor in 1979. He continues to support Baylor’s tennis program by providing philanthropic donations to upgrade and renovate facilities in the Hurd Tennis Building, which is part of the Hurd Tennis Center. Hurd currently serves on the Baylor Board of Regents, where he is vice chair of the Finance and Facilities Committee. In 2012, Hurd was honored by Baylor with the 2012-2013 the Baylor Legacy Award.
● Oracle CEO Mark Hurd: ‘We’re different than Amazon’ | CNBC
● Watch keynote highlights and customer interviews at Mark Hurd’s YouTube Channel
● Learn more about Mark Hurd’s career on his LinkedIn profile
● Read Mark Hurd’s executive biography from Oracle
CEO of Oracle
Safra A. Catz is chief executive officer of Oracle Corporation and a member of the company’s board of directors. She previously served as president of Oracle and has also served as the company’s chief financial officer. Catz first served as Oracle’s chief financial officer from 2005 to 2008, as executive vice president from 1999 to 2004, and as senior vice president from April to October 1999. She served on the board of directors for HSBC Holdings, one of the world’s largest banking and financial services organizations, from 2008 through 2015. Catz currently serves as a director of The Walt Disney Company.
CEO of Oracle
Chairman of Northside Services, LLC
Professor of Economics and Hoover Institution Senior Fellow at Stanford University
Senior Adviser to Permira Advisers and Independent Consultant
Chairman of Akamai Technologies, Inc.
Professor of Computer Science/Electrical Engineering at Stanford University
Operating Executive at The Carlyle Group
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