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, Mar 31, 16

About grapeshot

For some time now, there has been gossip around digital ads not working. Ben Kunz, VP Strategic Planning at Mediassociates has had enough. He’s come to the conclusion that folks aren’t doing basic math to calculate the return of ads. The point he attempts to drive (and he does it well) is that you need your price point to be above your digital acquisition cost. And to be honest, there are a ton of products that are.

Sure, there are a ton of variables. Budget, CPM, CTR, and conversion rates. But at the end of the day, digital ads work. Don’t listen to the noise- data speaks.

Read the article…

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