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, Mar 14, 16

About grapeshot

When header bidding was first introduced into the ad-tech space, we all had to wonder- is it here to stay? While some folks on the buy side still need convincing, ad-tech providers believe it is. Let’s break down the pros and cons:

PROS
Publishers can set priority levels
Publishers capture high value bids
Buyers can see all premium impressions

CONS
Not all buy-side platforms are integrated with header bidding tech

While there still are some questions around where and when to buy it, header bidding technology can provide a ton of value. It’s just a matter of educating these folks so that they understand how to go about doing so. Read the article…

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