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, May 19, 16

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Where others see gloom in the economic slowdown, Pixels CEO Kevin Huang sees opportunity.

Despite the overall slowdown, digital ad spending is set to rise, according to an industry study by the Hong Kong Advertisers Association. Earlier this year 72% of advertisers said they intend to increase their digital ad budgets in 2016 with mobile as the catalyst for that growth.

“We’re seeing a growth in digital advertising in Hong Kong and throughout Asia with clients becoming more aware of digital channels and spending more on the emerging trends of programmatic, online video and mobile advertising,” said Huang.

“Programmatic advertising has also been gaining ground in Asia, as clients seek more targeted ads and stronger ROI on their digital ad spend.”

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While Asia has been leading the world in mobile advertising trends, programmatic ad buying has long been a stronghold of the West. However Huang says a shift towards the programmatic buying approach in Asia as digital marketers put more focus on data-driven ad buys.

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