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by Andrew Kennedy

Grapeshot and MediaMath Announce Global Integration to Meet Demand for Prebid Contextual Targeting

New integration focusing on live contextual and predictive targeting through page-level and trending topic analysis   October 25th, 2017, New York – Grapeshot, the contextual prebid brand safety and predictive audience provider, has today announced a global integration with leading technology company MediaMath to meet a growing demand from its partners. The…

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, Oct 27, 17

by Andrew Kennedy

Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest, Martech Today, 08/01/2017

1. Forewarned is forearmed. Research! Have a plan and be clear about your purpose and objectives. Collecting data? Managing data? What do you intend to do with it? Look before you leap! 2. Beware those bearing gifts. Apparently, there are 5,000 vendors in the martech space. Just like in the ad tech space, there will…

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, , Aug 07, 17

by Andrew Kennedy

3 Questions Every Marketer Must Ask When It Comes to Brand Safety, MarTech Series, 08/01/2017

The fallout from YouTube’s recent advertising controversies is continuing to reverberate through the marketing community, shining a bright light on the importance of brand safety when purchasing advertisements. While it is important for brands and marketers to create and implement a brand safety policy, many are often unsure of how…

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, Aug 01, 17

by Andrew Kennedy

Spongecell Integrates Grapeshot’s Marketing Tech

Programmatic creative tech platform Spongecell on Friday said it’s integrating Grapeshot’s vertical-specific keyword targeting technology. The partnership aims to offer advertisers the ability to serve the most relevant creative ad units based on the Web page content consumers engage with in real time. Read Full Article Here……

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, Jul 06, 17

by Andrew Kennedy

International Women’s Day 2017

For International Women’s Day this year, we asked the women of Grapeshot to #BeBoldForChange and candidly answer questions around women in tech, working at Grapeshot, and advice they have for others forging their way to a “better working world – a more inclusive, gender equal world.” Why do you think there…

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, Mar 08, 17

by Andrew Kennedy

Drawbridge Adds Grapeshot Pre-Bid Keyword Targeting to Cross-Device Platform

MARCH 8, 2017 Drawbridge, the leading digital identity company, today announced that it has integrated several key products from Grapeshot, the technology company that deploys machine learning to unlock value from data, including brand safety measures, keyword segments, and Grapeshot Predicts, a predictive keyword targeting tool. Drawbridge’s managed and self-service Cross-Device…

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by Andrew Kennedy

The 4 truths of programmatic marketing

As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age. Read Full Article Here……

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, , Feb 21, 17

by Andrew Kennedy

Find Your Consumer Crush

Love is in the air and consumers are showering their loved ones with gifts and extra affection. With Valentine’s Day upon us, you may be wondering how you’re going to run the most effective campaigns that break the mold in the way Valentine’s Day and many other campaigns typically target audiences.…

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, Feb 14, 17

by Andrew Kennedy

VideoAmp Adds Keyword and Category Targeting Capabilities with New Grapeshot Partnership

January 25, 2017 09:00 ET VideoAmp Adds Keyword and Category Targeting Capabilities with New Grapeshot Partnership Agreement Integrates VideoAmp’s Proprietary User Graph and Cross Screen DSP with Grapeshot’s Live Audience Pre-Bid Keyword-Driven Targeting Solution SANTA MONICA, CA–(Marketwired – January 25, 2017) – VideoAmp, The Total Video platform for the TV and Video ecosystem,…

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, Jan 25, 17

by Andrew Kennedy

VideoAmp, Grapeshot Partner To Enhance Keyword Targeting Capabilities

VideoAmp and Grapeshot announced on Wednesday a partnership integrating Grapeshot’s Live Audience pre-bid keyword targeting solution with VideoAmp’s proprietary user graph. Read Full Article Here… …

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, Jan 25, 17

by Andrew Kennedy

Grapeshot Nominated for 3 Awards

Grapeshot has been shortlisted for not one, not two, but three awards! The three nominations are the Mumbrella Awards ‘Marketing Technology Company of the Year’ and ‘Best Use of Programmatic’, and Megabuyte Emerging Stars Awards ‘Accounting & Enterprise Software’. The Mumbrella Awards, APAC’s leading source of everything under the media and…

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, Jan 19, 17

by grapeshot

First you thought your brand dollars were safe… then fake news happened, Marketing Land, 12/20/16

Fake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been political, it extends far beyond. Brands are becoming nervous as they realize their ads may be appearing around narratives and articles promoting racism and hate speech. Advertisers have every…

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, Dec 20, 16

by grapeshot

Netmining and Grapeshot Partner to Deliver Integrated Offering, Boosting Data Driven Marketing Performance, 12/20/16

We’re thrilled to announce our latest partnership with Netmining, a leading provider of programmatic data-driven targeting solutions. This integration delivers a joint capability that allows marketers and their agencies to execute precision targeting of quality audiences at global scale. Read more about the partnership here. …

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, Dec 20, 16

by grapeshot

Why brands should care about brand safety in mobile advertising, ClickZ, 12/16/16

Grapeshot’s Director of Marketing Melody Gambino was recently quoted in “Why brands should care about brand safety in mobile advertising.” When asked about brand safety, Melody Gambino explains: “Brand safety means different things for every brand and every campaign, so clarity about what it means for you is imperative to ensure…

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, Dec 20, 16

by Andrew Kennedy

Singapore, 938Live, December 2, Broadcast, Interview with John Snyder, CEO and co-founder of Grapeshot

John Snyder, CEO and co-founder of Grapeshot, shares how brands can maximize their digital advertising dollars by using the latest advertising technology to target the right audiences, at the most relevant time, on the right sites and next to content and articles most relevant to their marketing messages. Snyder also…

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, , Dec 07, 16

by Andrew Kennedy

Why site blacklists often fail in programmatic ad buying

Programmatic ad buying theoretically has plenty of tools available for marketers to prevent their ads from showing up in contexts that aren’t brand safe, whether that’s porn, gambling, fake news or hate content. The simple site blacklist should solve much of this problem. Read Full Article Here……

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, Nov 29, 16

by Andrew Kennedy

China’s Single’s Day: Can Western brands take advantage? (Part 2 of 2)

Last week’s post talked about the origin, background and the staggering amount of sales ($17.8b) generated during China’s Singles Day, the largest retail event globally. This week, read on how Western brands can take advantage and prepare for the 2017 Singles Day. 4 strategies for the win: – Understand pricing – Find the right…

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, Nov 28, 16

by Andrew Kennedy

Adsquare Adds App-Usage Data To Its Portfolio

Mobile data exchange adsquare on Tuesday announced the addition of the data providers 42Matters, Adgnitio, Grapeshot, Mobilewalla, and oneAudience to its existing portfolio. The data providers offer solutions for creating audience segments based on app usage and context, each with a different angle, approach, and local reach. Primarily built for location…

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, Nov 22, 16

by Andrew Kennedy

What everybody needs to know about China’s biggest online shopping day (Part 1)

Alibaba sells a record-breaking $17.8 billion on Singles Day. The $17.8 billion (or 120.7 billion yuan) figure crushed Black Friday’s $4.45 billion in e-commerce sales last year and Alibaba’s own $14.3 billion record from 2015. So what is Singles Day? View the comic guide below. Part 2 coming up next week on how…

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, Nov 18, 16

by grapeshot

Grapeshot talks Machine Learning at Digiday’s Programmatic Summit

This week our Director of Marketing Melody Gambino and VP of Platform Partnerships Ryan McBride took the stage at Digiday’s Programmatic Summit down in Palm Beach, Florida. They talked about leveraging machine learning to power holistic marketing. In case you haven’t heard, machine learning is the latest buzzword floating around the advertising…

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, Nov 16, 16

by Andrew Kennedy

Actionable AI: Data science meets social science, Martech, 10/25/2016

Replaceable. How many of you hear that word in the back of your mind when you read the term “artificial intelligence,” in reference to the value you add to your organization? That hard knot in the back of your throat is recognition that we’re now entrenched in technology innovations that…

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, Nov 14, 16

by Andrew Kennedy

Knocking out the competition

Ad-Tech is the trade show geared towards the mobile/search engine advertising industry that takes place at the Javits Center every November. A Canadian company, Usability Matters, was displaying how they improved the content presentation for Rogers Sports which is the largest sports corporation north of the border. Another company, Grapeshot,…

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, Nov 09, 16

by Andrew Kennedy

How AI will impact everything we do

Huffington post article is a first out of series of columns from Ready State, that are designed to help fellow marketers understand how AI will impact everything we do. The writers are trying to understand the impact this “unknown field” has on their marketing efforts. They focus on machine learning’s near-term…

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, Nov 08, 16

by Andrew Kennedy

3 Ways to Improve Your Marketing

This Salesforce report will help you improve your marketing tactics by taking an in-depth look at the tools and tactics high-performing marketers use to get past obstacles. Here are some major insights: 1. It’s crucial to break down the dividing barriers between commerce, sales, service, and marketing. 2. Deliver the right message in…

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, Nov 04, 16

by Andrew Kennedy

For holiday marketers, the best gift of all is engagement, Digiday, 10/31/2016

Last year, Prosper Insight and Analytics reported that 102 million Americans visited stores across the Thanksgiving/Black Friday weekends and 103 million shopped online. People are more likely to do their shopping online than in-store. Are you taking full advantage of Black Friday opportunities? Grapeshot CEO, John Snyder has 5 tips…

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, Nov 01, 16

by Andrew Kennedy

Dreaming of Electric Sheep, The Huffington Post, 10/28/2016

Artificial Intelligence is a source of great wonder and optimism but as always with change and uncertainty come levels of fear and pessimism. Grapeshot CEO, John Snyder, explains how AI will be a valuable tool for filtering mass amounts of data but the need for a human to separate quantity…

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, Nov 01, 16

by Andrew Kennedy

Driving the Digital Presidential Campaign

Tim Whitfield, Director of Technical Operations at GroupM, recently published an article about the presidential race and the varying online campaign strategies the candidates digital teams have implemented. Using Moat Pro, Whitfield cleverly tracked implemented strategies as well as how they are manifested in the content their ads are served. The…

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, Oct 25, 16

by Andrew Kennedy

3 Industry trends as told by Advertising Week

Another advertising week has come and gone. 280 events, 11,000+ delegates, 270 seminars/workshops, 1,217 speakers in 7 buildings in 4 days. Regardless to say, it was a great time. With Advertising Week came many ideas and thoughts left to sit with us over the next year. The future was a…

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, Oct 07, 16

by Andrew Kennedy

The Rise of the Omnichannel Programmatic Platform, New York Advertising Week, 9/27/2016

CEO John Snyder participated in a panel during New York Advertising Week 2016. Click the link below to replay the session. Panel Description  The rise of the omnichannel programmatic platform, and the evolving need for marketers to provide a seamless user experience regardless of channel or device, has also meant greater possibilities…

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, Oct 03, 16

by Andrew Kennedy

John Snyder, iHeart Radio Podcast Interview, 9/29/2016

Grapeshot CEO, John Snyder, sits down with BJ Smith of iHeart Radio during New York Advertising Week 2016. Listen Here……

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, Oct 03, 16

by Andrew Kennedy

It’s Advertising Week o’clock: Do You Know Where Your Brands Are?, The Huffington Post, 09/24/2016

Just as strict parents do children, brands have a tendency to hinder ad in fear of a dreadful outcome. Brands still want assurance that their messages are delivered and received by engaged consumers in a safe space. It’s 2016 and potential danger is always lurking around the corner, which has…

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, Sep 28, 16

by Andrew Kennedy

Grapeshot growing on Wall Street and in Cambridge, Business Weekly, 09/08/2016

“Advertising technology developer Grapeshot is one of seven East of England companies that make the new Sunday Times Hiscox Tech Track 100 league table in the UK – and the company says it is hiring fast and going great guns on Wall Street and in Cambridge.” Read Full Article Here……

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, Sep 28, 16

by grapeshot

DMexco Survival Guide

DMexco: It can be either a jet lag nightmare for you or very productive. If your company is sending you to Germany, it’s your responsibility to do the work ahead of time, during, and after the conference to make it time and money well-spent. Its a matter of taking into…

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, Sep 09, 16

by Andrew Kennedy

Grapeshot Enters Sunday Times Tech 100

Grapeshot, the London, New York and Singapore-based provider of tools to navigate advertising and marketing choice, is pleased to announce their appointment to the Sunday Times Hiscox, Tech Track 100. John Snyder, Grapeshot CEO said: “Grapeshot’s growth is fuelled by our global expansion. The US is now our largest market. Our…

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, Sep 08, 16

by Andrew Kennedy

How Personalized Moment Marketing Found Scale in Rio, Digiday, 09/06/2016

John Snyder, CEO of Grapeshot, discusses the potential of personalized moment targeting in major events. Data-driven marketing changed the way marketers approached the 2016 Rio Olympics. Read Full Article Here……

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, Sep 06, 16

by Andrew Kennedy

All-you-can-eat data deal coming to a programmatic market near you, Marketing Land, 8/30/2016

Melody Gambino, Marketing Director at Grapeshot, discusses the future of programmatic and the major role data will play. There is a mass of data out there and everyone will look to take part in the buffet. Read Full Article Here……

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by grapeshot

Adelphic and Grapeshot Announce Turnkey Integration for Precision Live Audience Targeting and Brand Safety

First Application of Grapeshot’s Keyword-Driven Targeting and Brand Safety Tools on a Mobile First Platform Adelphic, the leading mobile and cross-channel demand side platform (DSP), and Grapeshot, the advanced keyword technology provider, today announced that ad buyers can now leverage Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s mobile-first programmatic…

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, Aug 25, 16

by grapeshot

Live Moments: Olympic Gold in Digital Advertising, Huffington Post, 8/18/2016

The Olympics is the greatest communal display of athletism in the world, eyes from all over the globe are set on a single stage. Here lies an immense opportunity for advertisers to capitalize and reach many different audiences. Advertisers have always understood this and in the past would carefully set a…

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, Aug 23, 16

by grapeshot

Why Transparency is the Only Hope For Marketers, Digiday, 7/27/2016

by John Snyder, CEO, Grapeshot What did you make of the recent dust-up between brands and agencies following the release of the Association of National Advertisers report about the alleged lack of agency transparency in digital advertising? It reminded me of the paramount importance of transparency as the fundamental bond between customer…

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, Jul 26, 16

by grapeshot

Honesty on Social Media Just May Be The Best Policy, Huffington Post, 7/22/2016

By Malcolm Cox, Grapeshot, Marketing Director It’s remarkable how much brands and consumers are alike in terms of their approaches to social media.  They both are prone to self-exaggeration insofar as their lives and businesses shine in ways that may not actually tell the truth or at least the whole story.…

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, Jul 22, 16

by grapeshot

Grapeshot enhances Singapore Press Holding’s advertising solutions, offers advertisers enhanced contextual targeting capabilities, 7/13/2016

Singapore Press Holdings Limited (SPH) has engaged Grapeshot to be its contextual categorisation and targeting solution provider. This will enable SPH’s advertisers to optimise media buy results with real-time ad targeting. Grapeshot’s contextual categorisation technology will enable SPH to maximise its English language digital advertising inventory and provide advertisers with ad…

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by grapeshot

APAC to overtake North America as world’s biggest digital ad market

The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend across APAC is expected to rise 18.2% in 2016 and be worth $59.7 billion. In North America it will rise…

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, Jul 22, 16

by grapeshot

How Clinton and Trump will Drive Digital & Programmatic Advertising

I’m sure it is not surprising that spend on political advertising is expected to be seven times larger than the last presidential election. Spending is estimated to top a historic 1 billion dollars. Political analysts have identified millennials as the voting group that could have a possible major influence in the 2016 election.…

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, Jul 19, 16

by grapeshot

So… What do you do?

In the world today it is very common that we are asked about our jobs, whether it be a complete stranger, friend, or family. For some, this is easy to explain, but not for all. Many people have a general idea of most careers and industries, most people even have…

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, Jul 13, 16

by grapeshot

Advertising’s Missing Link

By Lior Pridor of Grapeshot We can all agree that the digital era made advertisers’ huge 30 ft. highway billboards or 30 second TV commercials much less influential than a well-placed online ad.  The main reason for the success of digital advertisers relays on the fact that they know about their consumers’…

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, Jul 11, 16

by grapeshot

To Block or Not to Block, that is the Question

It’s no secret ad blocking is a big issue in the realm of ad tech. How do publishers deal with ad blockers? What is the cost of ad blocking? The questions seem to never end. However, research is now suggesting that by 2020 ad revenues will be down 10%, and…

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, Jul 07, 16

by grapeshot

Advertisers Get Set To Compete During 2016 Summer Games

The 2016 Summer Olympics will be the most connected Olympics in history! This is pretty impressive considering the 2014 Sochi Olympics was streamed across 155 websites and 75 apps live. With the recent advances in programmatic, brands are possibly on the horizon of the greatest opportunity to connect with audiences globally. Marketers are…

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, Jul 05, 16

by grapeshot

The path to programmatic peace, Marketing Land, 7/05/2016

The ANA recent report on agency arbitrage and our SOTI study with Digiday both highlight areas of mistrust and lack of transparency, but the future looks bright. Getting everything out in the open and brands entrenching themselves in decision making will allow the industry to rebuild and force honesty. Read more…

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, Jul 05, 16

by grapeshot

A Recap of IAB’s Advanced Programmatic For Buyers and Sellers

Last week a couple folks from our NYC Grapeshot team headed to “Advanced Programmatic For Buyers and Sellers” hosted by the IAB. We had a blast learning from them per usual. It was a great opportunity for both sell and buy-side client facing teams. Everything was discussed; and, we mean everything.…

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, Jun 24, 16

by grapeshot

The wild, wild East: Why China is the most interesting programmatic ads market

“For other ad tech companies that are in ad fraud or brand safety, such as Grapeshot or Moat, these companies have already kicked-off the China business.”   The saying ‘Same, same but different’ may more commonly be heard in Thai markets while bartering for a fake Rolex, but as many Western ad tech…

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, Jun 24, 16

by grapeshot

Grapeshot Announces New Hire to Lead Expansion into Australia and New Zealand, 6/17/2016

Contextual categorisation and targeting technology provider, Grapeshot, has hired June Cheung as Vice President of Australia and New Zealand (ANZ). June will be leading the development and growth of Grapeshot’s business in ANZ, starting with its new office in Sydney, Australia. Cheung strengthens the Grapeshot team, bringing with her more than…

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by grapeshot

The (Girls’) Guide to Marketing Success

Inductees of the DMN 2016 Marketing Hall of Femme (such as our very own Melody Gambino) are the most influential women in marketing. Lucky for us, they’ve banded together to disperse their wisdom in a nice, easy to read list. Read their advice here…   Copyright Grapeshot, 06/16/2016…

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, Jun 16, 16

by grapeshot

How Data Comes Together to Drive Context and Relevance to the Customer

This week our team headed to the Teradata Connect conference in London. We had a blast mingling with likeminded folks and hearing from adtech visionaries talk about the direction of our industry. Grapeshot’s own CEO John Snyder took to the stage to talk context. The topic at hand? How Data…

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, Jun 16, 16

by grapeshot

CONTEXT – BRINGING RELEVANCE TO PROGRAMMATIC

By Chris Pattinson, Grapeshot, SVP of APAC While in some international markets, programmatic represents more than half of online spend on display and videos ads, markets in Asia Pacific have trailed behind these levels of adoption. There are clear signs now however of a growing appetite in the region for programmatic…

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, , Jun 14, 16

by grapeshot

Q1 U.S. Internet Ad Revenues Hit Nearly $16 Billion

A study by the IAB shows that there was a 21% increase in ad revenue since this time last year. That’s huge! Read the report here…   Copyright Grapeshot, 06/09/2016  …

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, Jun 09, 16

by grapeshot

Grapeshot & Digiday’s State of the Industry Report

This year Grapeshot CEO John Snyder presented The State of the Industry Report at Digiday’s Programmatic Summit in New Orleans, LA. There are few relationships in digital media more classically love/hate than the one between agencies and their trading desks. But as brands increasingly bring programmatic functions in-house, the industry press has…

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, Jun 06, 16

by grapeshot

2016 Internet Trends

Every year Mary Meeker over at Kleiner Perkins Caufield Byers puts together a dynamic report outlining internet trends for the year as well as what is on the horizon. This year is no different. So, what does Meeker say is in store for 2016? Android > iOS According to the report, Androids…

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, Jun 03, 16

by grapeshot

Welcome Our New Platform Overlords, Huffington Post, 5/25/2016

Daniel Oakins reassures us that users and content creators need not fear the rise of major platforms. Read more here…   Copyright Grapeshot, 05/26/2016…

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, May 26, 16

by grapeshot

People on the Move, Mediapost, 5/24/2016

Welcome to the Grapeshot team, Daniel Oakins! See the list for this week’s movers here…   Copyright Grapeshot, 05/25/2016…

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, May 24, 16

by grapeshot

Sold! Why Unified Auctions may be the Future

As header bidding catches fire, publishers have begun working with more and more demand sources. Technically this is a win-win for both publishers and advertisers. Publishers get their inventory out there, and advertisers have access to even more inventory. As with anything, it’s not all sunshine and roses. Publishers could…

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, May 23, 16

by grapeshot

Why mobile and programmatic buying in APAC will drive growth in 2016

Where others see gloom in the economic slowdown, Pixels CEO Kevin Huang sees opportunity. Despite the overall slowdown, digital ad spending is set to rise, according to an industry study by the Hong Kong Advertisers Association. Earlier this year 72% of advertisers said they intend to increase their digital ad budgets…

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, May 19, 16

by grapeshot

Personal marketing the new mantra for political campaigns?, Marketingland, 5/10/2016

2016 is a political year and Melody Gambino shares her wisdom on how the candidates can benefit from data-driven marketing. Read on……

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, May 16, 16

by grapeshot

There’s a New Ad Tech Practice in Town

It’s a new day, which in the ad tech space means there’s a new practice taking place. So what’s the practice du jour? Publishers selling ads based on time rather than CTRs. You might be wondering how did this come into play? Well, for one, it was to combat the…

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, May 12, 16

by grapeshot

Grapeshot expands in APAC; appoints Golin to lead communications, 5/09/2016

Having established its Singapore office in 2014, Grapeshot, a programmatic technology company, will soon open its second regional office, in Sydney Australia, where a new Vice President of Australia and New Zealand has just been hired. The expansion follows recent additions to the Singapore team in Sales, Account Management, Clients Services…

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, May 12, 16

by grapeshot

4 Tips to Help Marketers with Their Mobile Advertising Strategy

While digital ad spend is expected to triple in the next few years, studies are still finding that marketers are struggling with mobile content. And that’s a big deal considering two things: 1) Mobile video activity increased 36% from 2014 to 2015. 2) More than half of videos are served across device. So,…

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, May 10, 16

by grapeshot

GRAPESHOT WINS BIG AT BMA’S & DTA’s!, 5/06/2016

The British Media Awards and The Drum Digital Trading Awards, in association with The Trade Desk, both took place on Wednesday May 4th in the heart of London. Grapeshot is proud to be part of two successful events by picking up awards at both for the team! The good news was…

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, May 06, 16

by grapeshot

Snap out of it: Cross Platform Promotion

Twitter and Facebook are taking a stand against publishers and brands when it comes to Snapchat. Gone are the days of cross-promoting Snapchat accounts on the social platforms. Why? Apparently by promoting a brand’s Snapchat, it’s causing brand confusion- for Facebook and Twitter that is. So, what’s the issue at hand…

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, May 04, 16

by grapeshot

Don’t let a sports scandal deflate your brand, Digiday, 5/3/2016

It’s almost time for the summer games in Rio and the Copa America Centanario, and with these events always comes scandals. But don’t worry, John will reassure you that you can steer clear of harmful content and protect your brand while still dominating the impressions and live audiences interested in these events. Read…

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by grapeshot

Programmatic: We’re all in this together

In the words of the critically acclaimed film High School Musical, we’re all in this together. Programmatic, that is. It seems that every day, there is a new solution on the market or way to analyze data. You want to understand and find your target audience in the best possible…

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, May 03, 16

by grapeshot

Small Win: UK Ad Viewability

According to new metrics, UK ad viewability is at the highest its been for the past 18 months. While this is fantastic news, it’s hard not to point out that the UK still lags behind its European counterparts who have higher viewability rates. So, what is bringing these viewability rates down?…

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, May 02, 16

by grapeshot

Big Data versus Little Data

By now, we’ve all heard of big data. It shows us correlation, and it fuels a ton of business decisions these days. But what’s “little data” and how can we use it? Martin Lindstrom makes a case for “little data” as it connects creative folks to those consuming their creative. Data…

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, Apr 29, 16

by grapeshot

Spring Cleaning: Publishers & Ad Quality

What is the one thing that everyone in our media ecosystem strives for? A better user experience. Advertisers want users to positively respond to their ads. And publishers want to ensure users are having a great experience so they return. But who gets the blame when the experience is less…

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, Apr 28, 16

by grapeshot

GroupM’s Interaction 2016 Report

We just received a copy of the Interaction 2016 report from Samantha Kops @ GroupM. Definitely worth setting aside a half hour to review. The report suggests that the digital marketplace is at an important pivot point requiring industry-wide collaboration and commitment to ensure ongoing consumer engagement with brand messages in media.…

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, Apr 26, 16

by grapeshot

Diversity is Good Business, Huffington Post, 4/26/2016

John Snyder explains how companies with a diverse workforce reap the benefit of disparate viewpoints. Those with a homogeneous team are at a disadvantage.  Read on……

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, Apr 26, 16

by grapeshot

Prime Real Estate: In-Image Ads

In-image ads are great. Like really, really great. For advertisers, you’re hitting the right person with the right ad at the right time. You couldn’t ask for a better time to target someone with something relevant-that’s contextual advertising for you)! Need an example? Imagine a consumer is reading an article about…

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, Apr 21, 16

by grapeshot

Big data and big lessons learned

The Economist’s Marketing Unbound conference recently highlighted lessons that we’ve all learned/should when it comes to talking about big data (buzz word alert). You can’t argue that data isn’t important, but you can argue the 3 lessons learned below: Marketers leading the pack are centering decisions around the customer Data cannot innovate…

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, Apr 20, 16

by grapeshot

The Future of Mobile is Beyond Bright

Mobile ad spend is out of control. In two years, we’re expecting to see it at $42 billion. Yeah, you read that correctly. Because mobile allows for increased targeting, it’s already viewed as a sort of premium channel. If we top that off with the level of demand for mobile…

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, Apr 19, 16

by grapeshot

4 Challenges Facing the Ad World

Want to give someone in the digital advertising world a headache? Mention the $8 billion lost in fraud and the $20 billion lost in ad blocking. Mission accomplished. Viewability Fraud Transparency Ad-blocking The four words (and issues) we all wish would disappear into thin air. But alas, that’s not happening. So, ad folks are banding…

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, Apr 18, 16

by grapeshot

The Most Valuable App User

New study from RadiumOne suggests the most “valued” in-app users are the most engaged. These folks were found to have five times the number of sessions than their counterparts. So, what else does this report suggest and how is it valuable to marketers? Well, a main takeaway is that you need…

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, Apr 15, 16

by grapeshot

Eyeota and Grapeshot Announce Data Partnership, 4/12/2016

Eyeota – the global leader for local audience data – and Grapeshot, a leader in data provision for advertising targeting, have announced a partnership to launch Grapeshot Audience segments in the Eyeota Data Marketplace. Read on……

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, Apr 13, 16

by grapeshot

Automating processes in the world of programmatic

When programmatic was first introduced to the scene, it was set up as separate processes. Not anymore. The way the industry has evolved has brought these separate units together. Take WPP for instance. Their media buying team has consolidated all operations under GroupM. While these programmatic folks are available to offer…

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, Apr 07, 16

by grapeshot

Programmatic Buying is on a Roll

Programmatic buying is on a roll. A new study from the ANA (Association of National Advertisers) and Forrester reveals that from 2014 to 2016, the number of respondents (79%) doing programmatic buying has doubled. Although it is flying high in the sky, marketers are worried about the following: Inventory transparency Cost transparency 64%…

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, Apr 05, 16

by grapeshot

Keep Calm & Carry On: Programmatic Scarcity

When people hear the word “scarcity,” they tend to panic. Run for the hills, full blown hysteria. When it comes to programmatic scarcity, keep calm and carry on. Why? Because the whole media ecosystem is finally coming around. Suppliers are beginning to focus on quality. And marketers- they want the…

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, Apr 04, 16

by grapeshot

Digital Ads Work

For some time now, there has been gossip around digital ads not working. Ben Kunz, VP Strategic Planning at Mediassociates has had enough. He’s come to the conclusion that folks aren’t doing basic math to calculate the return of ads. The point he attempts to drive (and he does it…

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, Mar 31, 16

by grapeshot

Sweden: Block the Ad Blockers (Summer 2016 Edition)

It’s on this summer in Sweden. IAB is leading the pack to block ad blockers this August. 90% of publishers have opted to come together for this initiative. During this period of time, publishers will offer ad blocker enabled folks to either pay a fee to access content or the…

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, Mar 30, 16

by grapeshot

Changing the SSP Game with Dynamic Price Flooring

There are two facts that are undisputed in this industry: Publishers want to maximize revenue Advertisers want the most bang for their buck For many publishers, they get the most money through activating price floors. Pricing floors adjust hundreds and hundreds of times a day. But seriously-who has the time & man power…

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, Mar 29, 16

by grapeshot

Executive Roundtable: Europe’s Top Publishers & Ad Blocking

Digiday’s Publishing Summit occurred in Bologna earlier this month, and it was the perfect opportunity to hear what premium publishers are doing around users and ad blocking. One thing that all executives could agree on was that ad blocking was created, because advertising was allowed to be done poorly. Letting users…

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, Mar 28, 16

by grapeshot

Digital Ad Sophistication Coming to a Platform Near You, Huffington Post, 3/24/2016

Sarah O’Donnell, Senior Product Manager at Grapeshot, explains that it’s not just about impressions anymore: it’s about human engagement. Luckily, in today’s adtech world, we have been empowered with new industry partners, technology, and practices. Read on……

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, Mar 24, 16

by grapeshot

SXSW 2016 Debrief

The 23rd annual SXSW Film, Music & Interactive Festival, best known for its diverse sessions, exciting networking events, and wide breadth of special programming, returned this year bringing with it a wide array of people, events, and technology to see.  It was incredibly interesting to see what the themes focusing…

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, Mar 23, 16

by grapeshot

It’s Time to Recognize the Seriousness around Mobile Ad Blocking

Ad-blocking is one of those words that causes a dull headache. We wish we didn’t have to deal with it, but we do. It’s a prevalent topic, and mobile ad-blocking should definitely be added to the conversation. GlobalWebIndex recently put out research suggesting that mobile ad-blocking is much more widespread than…

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, Mar 23, 16

by grapeshot

Fad or Trend: Bringing Programmatic Buying “In-House”

Last year, agencies were on the edge of their seats. Major brands began taking their programmatic “in house,” and it raised a ton of questions with one leading the pack-are all brands going to yank programmatic from agencies and bring it in house? Fortunately the “trend” is seemingly proving to…

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, Mar 21, 16

by grapeshot

Melody inaugurated into Hall of Femme

We’re delighted to announce that our very own Melody Gambino will be inaugurated into the Marketing Hall of Femme.  This prestigious group is presided over by Direct Marketing News who honor the senior-most female marketers in organizations of all sizes and across all industries who have made a significant impact on their…

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, Mar 14, 16

by grapeshot

Header Bidding is Here to Stay

When header bidding was first introduced into the ad-tech space, we all had to wonder- is it here to stay? While some folks on the buy side still need convincing, ad-tech providers believe it is. Let’s break down the pros and cons: PROS Publishers can set priority levels Publishers capture high value bids Buyers…

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, Mar 14, 16

by grapeshot

2017 Will Be Record Shattering for Digital Ad Spend

2017 will be a monumental year for digital advertising. It is forecasted that the total digital ad spend will trump total TV ad spend for the first time in history. Below is a breakdown of total ad spend by media channel. Needless to say, it is a huge milestone. Total digital…

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, Mar 14, 16

by grapeshot

Nicole Brodeur – International Women’s Day 2016

Tell us about your role at Grapeshot… Head of Account Management- I manage our newly formed Account Management team, focusing on WPP, Omnicom and IPG business. I work closely with the Sales and CS teams to manage and grow client relationships. How did you get into Ad Tech? I began my career working…

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, Mar 09, 16

by grapeshot

Camille DeFroberville – International Women’s Day 2016

Tell us about your role at Grapeshot… I am an account manager with a focus working on the French market. What has made you so successful in a male dominated industry? I am a competitive person. What do you like about working for Grapeshot? Getting good experience with a wide range of programmatic customers. How did…

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, Mar 09, 16

by grapeshot

Angelina Chutkhan – International Women’s Day 2016

Tell us about your role at Grapeshot… I have just started a new role at Grapeshot as Director of Knowledge Distribution. Knowledge Management is a discipline of identifying, capturing, retrieving, sharing and evaluating an enterprise’s information assets. What has made you so successful in a male dominated industry? I don’t see myself as…

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, Mar 08, 16

by grapeshot

SXSW: A First-Timer’s Guide to Survival

SXSW. It can be either a total sh#t show for you, or very productive. If your company is sending you to Austin on their dime, it’s your responsibility to do the work ahead of time, during, and after the conference to make it time and money well-spent. Its a matter…

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, Mar 03, 16

by grapeshot

This is the year of global standards in programmatic, Digiday, 2/29/2016

John Snyder explains why consistency will allow programmatic to appeal to brands globally as a means of limiting risk. Read on……

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, Feb 29, 16

by grapeshot

Grapeshot raises $8.5 million in new round of funding

Grapeshot said Wednesday it raised $8.5 million in funding co-led by IQ Capitaland Draper Espirit. Existing investor Albion Ventures are participated. Grapeshot, of New York, London and Singapore, is a keyword technology provider. PRESS RELEASE February 03, 2016 03:00 AM Eastern Standard Time NEW YORK & LONDON & SINGAPORE–(BUSINESS WIRE)–Grapeshot, the advanced keyword technology…

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, Feb 04, 16

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