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by Andrew Kennedy

3 Questions Every Marketer Must Ask When It Comes to Brand Safety, MarTech Series, 08/01/2017

The fallout from YouTube’s recent advertising controversies is continuing to reverberate through the marketing community, shining a bright light on the importance of brand safety when purchasing advertisements. While it is important for brands and marketers to create and implement a brand safety policy, many are often unsure of how…

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, Aug 01, 17

by Andrew Kennedy

Drawbridge Adds Grapeshot Pre-Bid Keyword Targeting to Cross-Device Platform

MARCH 8, 2017 Drawbridge, the leading digital identity company, today announced that it has integrated several key products from Grapeshot, the technology company that deploys machine learning to unlock value from data, including brand safety measures, keyword segments, and Grapeshot Predicts, a predictive keyword targeting tool. Drawbridge’s managed and self-service Cross-Device…

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by grapeshot

First you thought your brand dollars were safe… then fake news happened, Marketing Land, 12/20/16

Fake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been political, it extends far beyond. Brands are becoming nervous as they realize their ads may be appearing around narratives and articles promoting racism and hate speech. Advertisers have every…

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, Dec 20, 16

by grapeshot

Netmining and Grapeshot Partner to Deliver Integrated Offering, Boosting Data Driven Marketing Performance, 12/20/16

We’re thrilled to announce our latest partnership with Netmining, a leading provider of programmatic data-driven targeting solutions. This integration delivers a joint capability that allows marketers and their agencies to execute precision targeting of quality audiences at global scale. Read more about the partnership here. …

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, Dec 20, 16

by grapeshot

Why brands should care about brand safety in mobile advertising, ClickZ, 12/16/16

Grapeshot’s Director of Marketing Melody Gambino was recently quoted in “Why brands should care about brand safety in mobile advertising.” When asked about brand safety, Melody Gambino explains: “Brand safety means different things for every brand and every campaign, so clarity about what it means for you is imperative to ensure…

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, Dec 20, 16

by Andrew Kennedy

Actionable AI: Data science meets social science, Martech, 10/25/2016

Replaceable. How many of you hear that word in the back of your mind when you read the term “artificial intelligence,” in reference to the value you add to your organization? That hard knot in the back of your throat is recognition that we’re now entrenched in technology innovations that…

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, Nov 14, 16

by Andrew Kennedy

For holiday marketers, the best gift of all is engagement, Digiday, 10/31/2016

Last year, Prosper Insight and Analytics reported that 102 million Americans visited stores across the Thanksgiving/Black Friday weekends and 103 million shopped online. People are more likely to do their shopping online than in-store. Are you taking full advantage of Black Friday opportunities? Grapeshot CEO, John Snyder has 5 tips…

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, Nov 01, 16

by Andrew Kennedy

Dreaming of Electric Sheep, The Huffington Post, 10/28/2016

Artificial Intelligence is a source of great wonder and optimism but as always with change and uncertainty come levels of fear and pessimism. Grapeshot CEO, John Snyder, explains how AI will be a valuable tool for filtering mass amounts of data but the need for a human to separate quantity…

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, Nov 01, 16

by Andrew Kennedy

John Snyder, iHeart Radio Podcast Interview, 9/29/2016

Grapeshot CEO, John Snyder, sits down with BJ Smith of iHeart Radio during New York Advertising Week 2016. Listen Here……

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, Oct 03, 16

by Andrew Kennedy

It’s Advertising Week o’clock: Do You Know Where Your Brands Are?, The Huffington Post, 09/24/2016

Just as strict parents do children, brands have a tendency to hinder ad in fear of a dreadful outcome. Brands still want assurance that their messages are delivered and received by engaged consumers in a safe space. It’s 2016 and potential danger is always lurking around the corner, which has…

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, Sep 28, 16

by Andrew Kennedy

Grapeshot growing on Wall Street and in Cambridge, Business Weekly, 09/08/2016

“Advertising technology developer Grapeshot is one of seven East of England companies that make the new Sunday Times Hiscox Tech Track 100 league table in the UK – and the company says it is hiring fast and going great guns on Wall Street and in Cambridge.” Read Full Article Here……

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, Sep 28, 16

by Andrew Kennedy

How Personalized Moment Marketing Found Scale in Rio, Digiday, 09/06/2016

John Snyder, CEO of Grapeshot, discusses the potential of personalized moment targeting in major events. Data-driven marketing changed the way marketers approached the 2016 Rio Olympics. Read Full Article Here……

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, Sep 06, 16

by Andrew Kennedy

All-you-can-eat data deal coming to a programmatic market near you, Marketing Land, 8/30/2016

Melody Gambino, Marketing Director at Grapeshot, discusses the future of programmatic and the major role data will play. There is a mass of data out there and everyone will look to take part in the buffet. Read Full Article Here……

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by grapeshot

Live Moments: Olympic Gold in Digital Advertising, Huffington Post, 8/18/2016

The Olympics is the greatest communal display of athletism in the world, eyes from all over the globe are set on a single stage. Here lies an immense opportunity for advertisers to capitalize and reach many different audiences. Advertisers have always understood this and in the past would carefully set a…

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, Aug 23, 16

by grapeshot

Why Transparency is the Only Hope For Marketers, Digiday, 7/27/2016

by John Snyder, CEO, Grapeshot What did you make of the recent dust-up between brands and agencies following the release of the Association of National Advertisers report about the alleged lack of agency transparency in digital advertising? It reminded me of the paramount importance of transparency as the fundamental bond between customer…

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, Jul 26, 16

by grapeshot

Honesty on Social Media Just May Be The Best Policy, Huffington Post, 7/22/2016

By Malcolm Cox, Grapeshot, Marketing Director It’s remarkable how much brands and consumers are alike in terms of their approaches to social media.  They both are prone to self-exaggeration insofar as their lives and businesses shine in ways that may not actually tell the truth or at least the whole story.…

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, Jul 22, 16

by grapeshot

Grapeshot enhances Singapore Press Holding’s advertising solutions, offers advertisers enhanced contextual targeting capabilities, 7/13/2016

Singapore Press Holdings Limited (SPH) has engaged Grapeshot to be its contextual categorisation and targeting solution provider. This will enable SPH’s advertisers to optimise media buy results with real-time ad targeting. Grapeshot’s contextual categorisation technology will enable SPH to maximise its English language digital advertising inventory and provide advertisers with ad…

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by grapeshot

The path to programmatic peace, Marketing Land, 7/05/2016

The ANA recent report on agency arbitrage and our SOTI study with Digiday both highlight areas of mistrust and lack of transparency, but the future looks bright. Getting everything out in the open and brands entrenching themselves in decision making will allow the industry to rebuild and force honesty. Read more…

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, Jul 05, 16

by grapeshot

Grapeshot Announces New Hire to Lead Expansion into Australia and New Zealand, 6/17/2016

Contextual categorisation and targeting technology provider, Grapeshot, has hired June Cheung as Vice President of Australia and New Zealand (ANZ). June will be leading the development and growth of Grapeshot’s business in ANZ, starting with its new office in Sydney, Australia. Cheung strengthens the Grapeshot team, bringing with her more than…

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by grapeshot

Welcome Our New Platform Overlords, Huffington Post, 5/25/2016

Daniel Oakins reassures us that users and content creators need not fear the rise of major platforms. Read more here…   Copyright Grapeshot, 05/26/2016…

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, May 26, 16

by grapeshot

People on the Move, Mediapost, 5/24/2016

Welcome to the Grapeshot team, Daniel Oakins! See the list for this week’s movers here…   Copyright Grapeshot, 05/25/2016…

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, May 24, 16

by grapeshot

Personal marketing the new mantra for political campaigns?, Marketingland, 5/10/2016

2016 is a political year and Melody Gambino shares her wisdom on how the candidates can benefit from data-driven marketing. Read on……

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, May 16, 16

by grapeshot

Grapeshot expands in APAC; appoints Golin to lead communications, 5/09/2016

Having established its Singapore office in 2014, Grapeshot, a programmatic technology company, will soon open its second regional office, in Sydney Australia, where a new Vice President of Australia and New Zealand has just been hired. The expansion follows recent additions to the Singapore team in Sales, Account Management, Clients Services…

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, May 12, 16

by grapeshot

Don’t let a sports scandal deflate your brand, Digiday, 5/3/2016

It’s almost time for the summer games in Rio and the Copa America Centanario, and with these events always comes scandals. But don’t worry, John will reassure you that you can steer clear of harmful content and protect your brand while still dominating the impressions and live audiences interested in these events. Read…

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by grapeshot

Diversity is Good Business, Huffington Post, 4/26/2016

John Snyder explains how companies with a diverse workforce reap the benefit of disparate viewpoints. Those with a homogeneous team are at a disadvantage.  Read on……

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, Apr 26, 16

by grapeshot

Eyeota and Grapeshot Announce Data Partnership, 4/12/2016

Eyeota – the global leader for local audience data – and Grapeshot, a leader in data provision for advertising targeting, have announced a partnership to launch Grapeshot Audience segments in the Eyeota Data Marketplace. Read on……

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, Apr 13, 16

by grapeshot

Digital Ad Sophistication Coming to a Platform Near You, Huffington Post, 3/24/2016

Sarah O’Donnell, Senior Product Manager at Grapeshot, explains that it’s not just about impressions anymore: it’s about human engagement. Luckily, in today’s adtech world, we have been empowered with new industry partners, technology, and practices. Read on……

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, Mar 24, 16

by grapeshot

This is the year of global standards in programmatic, Digiday, 2/29/2016

John Snyder explains why consistency will allow programmatic to appeal to brands globally as a means of limiting risk. Read on……

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, Feb 29, 16

by grapeshot

Grapeshot Plans To Open Four New Offices, MediaPost, 2/03/2016

With the aid of $8.5 million from C round funding, the company plans to expand its global presence. Read on……

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, Feb 03, 16

by grapeshot

Grapeshot Raises $8.5M C Round, TechCrunch, 2/02/2016

Our hyper-speed keyword targeting helped us to attain another round of funding. What will we do with all of the cash? Read on……

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, Feb 02, 16

by grapeshot

The War On Bots, Marketing Land, 1/26/2016

Melody Gambino says taking the long view on ad fraud means a solution to bots is not a pipe dream. Read on……

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, Jan 26, 16

by grapeshot

Will Angry Customers Block Brands?, Huffington Post, 1/15/2016

Creepy stalker ads have created a consumer backlash – so what now? Zak Pollack from Grapeshot’s Business Development team weighs in. Read here……

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, Jan 15, 16

by grapeshot

Quantum Advertising and Grapeshot Partnership

Data–driven  native advertising:  New Strategic Partnership between Grapeshot and Quantum Advertising Quantum Advertising, the European Leader in Programmatic Native Advertising and Grapeshot, the digital advertising company, have today announced a new global partnership. Quantum is leveraging Grapeshot’s unique technology, to deliver a native advertising experience genuinely in synch with the content of…

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, Jan 12, 16

by grapeshot

5 tips for grooming your personal brand, Digiday, 1/04/2016

Malcolm Cox has some advice on how to groom your personal brand before it gets too hairy. Read on……

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, Jan 04, 16

by grapeshot

Black Friday Backlash, Huffington Post, 12/16/2015

Black Friday is getting a bad reputation, and marketers should pay special attention. Read here……

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, Dec 16, 15

by grapeshot

Programmatic’s New Tenants: Brand Marketers, MarketingLand, 11/24/2015

You may have noticed that brands are becoming increasingly more attracted to programmatic advertising. Melody Gambino from Grapeshot shares her thoughts on how we must move beyond “RTB” to a fully automated campaign from start to finish. Read on……

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, Nov 24, 15

by grapeshot

The Publisher Programmatic Model, ExchangeWire, 11/19/2015

How can publishers fight back against Google and Facebook? By taking a page out of their book is how. Grapeshot’s CEO John Snyder discusses this with Romain Job (SmartAdServer), and Jana Meron (Business Insider) at their ATS panel earlier this month. Read more……

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, Nov 19, 15

by grapeshot

Advertisers double-down on brand safety to spare their blushes, The Drum, 11/03/2015

The Drum interviewed Nicole Brodeur from Grapeshot about brand safety and how we use Keyword Blacklisting to combat negative news. Read on……

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, Nov 03, 15

by grapeshot

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut, Adweek, 10/18/2015

Until marketers give up on cyber-stalking, consumers will continue to take back control using ad blockers. CEO John Snyder weighs in on how we should make advertising welcome. Read on……

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, Oct 18, 15

by grapeshot

‘Tinder for programmatic’- A great time to be in the display business, Digiday, 10/14/2015

It’s time to push out into the marketplace high quality creative at scale – ads that can engage and can be validated by more insightful metrics than CTR. Read on……

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, Oct 14, 15

by grapeshot

Huffington Post – Digital Advertising’s Pivot Point with CEO John Snyder, 9/30/2015

Data-driven technology is the new mantra and programmatic media is the new engine. Intrusive, irrelevant and unengaging advertising is unacceptable. Read on……

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by grapeshot

Huffington Post – Road Map to Mobile with CEO John Snyder at AWXII, 9/30/2015

There is a world of opportunity in front of mobile marketers- all that’s needed is a bit of work to manage the ad-blocking problem we have created ourselves! Read on……

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by grapeshot

The Slant – Programmatic Q&A with Grapeshot’s Laura Stokes, Programmatic Advertising, 9/17/2015

Our own Laura Stokes explains the need for cohesiveness and communication amongst programmatic creative, ad ops and analytics teams! Read on……

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, Sep 17, 15

by grapeshot

Toxic contexts: Why marketers need to take brand safety seriously, Digiday, 9/14/2015

An easy 1st step to making sure your brand is safe? Custom keyword blacklists! Read on……

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, Sep 14, 15

by grapeshot

The Slant – Programmatic Q&A with Grapeshot’s Kevin McElroy, Programmatic Advertising, 9/10/2015

Kevin McElroy, VP of Sales at Grapeshot shares his programmatic knowledge. Read on……

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, Sep 10, 15

by grapeshot

The Year’s 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell, Adweek, 9/6/2015

Congratulations to Neutrogena, Universal McCann and UM’s J3 for winning Best Use of Programmatic, assisted by Grapeshot’s keyword targeting! Read on……

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, Sep 06, 15

by grapeshot

Grapeshot’s Emma Hunt at Cannes with xAd

Emma Hunt, Grapeshot’s UK Partner Marketing Manager, spoke to xAd at Cannes Lions about the influence of technology companies at the growing festival and what it means for advertising. Watch her on video below or click to read on… …

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, Aug 25, 15

by grapeshot

A Publisher’s Guide To Premium Distribution In The Programmatic Age, AdExchanger, 8/7/2015

Grapeshot’s Chris Stark offers actionable distribution strategies for publishers looking to breakthrough in programmatic premium. Read on……

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, Aug 14, 15

by grapeshot

Ad Tech expats in Cannes and the quest for the perfect impression, Digiday, 7/27/2015

Our CEO John Snyder explains exactly what went down in Cannes. Read on……

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, Jul 27, 15

by grapeshot

The Slant – Programmatic Q&A with Grapeshot , Programmatic Advertising, 7/23/2015

Kevin McElroy and Sara Faura share their programmatic views with ProgrammaticAdvertising.org PA.O: What do you wish you knew about programmatic strategy and execution before you started? How absolutely essential data providers are to help deliver performance and qualify traffic PA.O: What vendors and/or partners does an agency need to venture into programmatic, from…

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, Jul 23, 15

by grapeshot

Grapeshot Brings APAC Languages to The Trade Desk, ExchangeWire, 7/3/2015

READ ON Our intricate language segments have been made available to all The Trade Desk, Inc.​ customers, having massive impact on APAC markets as they effectively sculpt segments while taking into consideration religious and cultural customs associated with certain languages.…

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, Jul 07, 15

by grapeshot

Programmatic Creative Across Devices: The Opportunity And The Challenge, AdExchanger, 6/15/2015

READ ON Digital advertisers often become enamored with ad tech at the expense of creative. “We are still miles from being able to generate great varieties of good creative to suit the various permutations of user brand environment,” said Chris Stark, SVP of product marketing for Grapeshot, a UK software company that…

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, Jun 17, 15

by grapeshot

Why TV needs to get right with programmatic and what happens if it won’t, Digiday, 6/9/2015

READ ON By John Snyder, Grapeshot, CEO Last month in these pages I offered publishers a specific road map for making the most effective transition from a real time bidding-based, open exchange environment to a premium, private marketplace-driven one. The TV industry needs to make that transition, too. The notion, of course, is that…

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, Jun 10, 15

by grapeshot

The Slant – Programmatic Q&A with Grapeshot’s Melody Gambino, Programmatic Advertising, 5/28/2015

READ ON Programmatic connoisseur Melody Gambino weighs in on a couple important issues in the space. 1) How can both buyers and sellers use data and analytics to better optimize programmatic processes? Data and analytics are the cornerstone of the programmatic value proposition. Data allows us to segment advertising inventory and enhance audience…

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, Jun 03, 15

by grapeshot

‘THE FLASH BOYS’ GUIDE TO PROGRAMMATIC DEAL-MAKING, MediaPost, 5/19/2015

In our ongoing push to improve the collective understanding of our industry, the financial markets are a cousin of sorts where we can draw useful similarities. Michael Lewis’s book “The Flash Boys” can provide the latest signpost forward. The book centers on the complicated web of relationships in financial trading…

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, May 21, 15

by grapeshot

PROGRAMMATIC CURRICULUM: EDUCATION OF AN INDUSTRY, Programmatic Advertising, 5/19/2015

By Sara Faura READ ON There has been a persistent complaint echoing around the halls of the digital advertising ecosystem. Whether you’re a brand marketer, an agency, a publisher or a technology company, the cry has been the same: “Where can I find people with the right skill sets to effectively execute…

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, May 21, 15

by grapeshot

THE PROGRAMMATIC PREMIUM CLUB: 3 STEPS TO INDUCTION, Digiday, 5/7/2015

by John Snyder, CEO of Grapeshot. READ ON Many traditional publishers are battle weary. Their print businesses have been decimated by digital. But for those still standing and committed to investing in a premium content environment, now is a great time to be a publisher. In order to succeed, however, they do…

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, May 21, 15

by grapeshot

FINDING CREATIVITY IN THE AGE OF PROGRAMMATIC, Marketing Land, 5/1/2015

Despite the naysayers, programmatic doesn’t have to crush creativity. Columnist Melody Gambino believes data and art can work hand-in-hand. READ ON Creative people in advertising are in the middle of an identity crisis of sorts as programmatic media technology sweeps the industry. While reactionaries are calling programmatic the “death of creativity,” on…

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, May 21, 15

by grapeshot

ATTENTION METRICS: THE FUTURE OF MARKETING MEASUREMENT, DM News, 3/19/2015

Our own Chris Stark was interviewed by Natasha Smith of DM News on engagement metrics and why they matter. READ ON…

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, May 03, 15

by grapeshot

TRANSITION FROM TRADITIONAL TO PROGRAMMATIC AD CAREERS IN 3 STEPS, Programmatic Advertising, 3/5/2015

The latest in Grapeshot coverage, this time a byline by our own Kevin McElroy.  Kevin’s eventful week concludes with this article highlighting Kevin’s career transition and how other’s can follow suit. Programmatic is taking over the advertising industry, and this offers thoughtful and helpful suggestions on how to break into a sometimes…

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, May 03, 15

by grapeshot

GRAPESHOT EXPANDS US PRESENCE WITH FOUR NEW HIRES, MediaPost, 2/10/2015

Grapeshot expands, adding women in roles of tech, marketing and client relations. READ ON…

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, May 03, 15

by grapeshot

DO WE NEED A CHIEF CUSTOMER OFFICER?, MediaPost, 12/24/2014

Chris Stark talks the rise of the Chief Customer Officer and keeping the customer king. READ ON…

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, May 03, 15

by grapeshot

WHAT PROGRAMMATIC ADVERTISING COULD LEARN FROM TINDER, AdExchanger, 12/17/2014

Grapeshot CEO John Snyder pens a column for AdExchanger on how  new discovery mechanisms that automatically help buyers find relevant sellers to start a new relationship using Tinder-style simplicity should usurp the nonscalable human-driven discovery methods of the past. READ ON…

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, May 03, 15

by grapeshot

GOOGLE’S SEARCH HISTORY SHOWS THE WAY FOR DISPLAY, ExchangeWire, 11/3/2014

John Snyder’s reflection on how programmatic companies should take a lesson from Google and their emphasis on simplicity. READ ON…

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, May 03, 15

by grapeshot

TIME TO MOVE BEYOND VIEWABILITY?, AdExchanger, 10/2/2014

Chris Stark tells AdExchanger that “Better Metrics Await” us and makes a persuading case to move beyond Viewability. READ ON…

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, May 03, 15

by grapeshot

NOSTALGIA ISN’T WHAT IT USED TO BE…, DM News, 9/26/2014

Grapeshot’s Chris Stark has been talking to DM News about using keywords to evoke a nostalgic environment when placing ads… READ ON…

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, May 03, 15

by grapeshot

THE NEW CURRENCIES FOR 21ST MEDIA, MediaPost, 9/19/2014

Here’s what John Snyder, Grapeshot CEO, has to say about the new currencies needed for our exciting new world. READ ON…

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, May 03, 15

by grapeshot

THE HIDDEN COST OF DIRTY DATA, DM News, 8/7/2014

DM News reveals the hidden cost of Dirty Data. Chris Stark, SVP of Product Marketing, explains the Grapeshot point of view. READ ON…

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, May 03, 15

by grapeshot

CHRIS STARK ARRIVES AT GRAPESHOT, MediaPost, 8/6/2014

We’re delighted that Chris Stark has joined the Grapeshot New York team as Senior Vice President of Product Marketing. Here’s how Media Post broke the news earlier today. READ MORE We continue to build our teams in New York, London, Cambridge , Singapore (APAC) and soon the American West Coast. Exciting times. Reach out to…

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, May 03, 15

by grapeshot

RTB IS GOOD NEWS FOR INTERNATIONAL MARKETERS EXPLAINS JOHN SNYDER, DM News, 3/31/2014

As with most digital process in the post-Web 2.0 world, programmatic ad buying was a big deal before most even heard of it. Marketers have been quite taken with the automation and quality-of-life improvements that come with programmatic buying, specifically real-time bidding (RTB) and programmatic direct. READ ON…

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, May 03, 15

by grapeshot

CEO JOHN SNYDER TELLS ADWEEK ALL ABOUT DATASHOT, Adweek, 12/13/2013

Here John Snyder explains to Adweek how we’re launching Datashot for agencies and ad traders that are investing in proprietary data management platforms. Datashot is offering agencies a way to apply the keyword targeting to their first-party data — which is collected directly from Web users and not bought like…

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, May 03, 15

by grapeshot

GRAPESHOT CEO JOHN SNYDER SHOWS HOW CONTEXTUAL OPTIMISATION BOOSTS PERFORMANCE AND LOWERS CPA, ExchangeWire, 8/19/2013

In this week’s #TraderTalkTV, Grapeshot CEO John Snyder explains the importance of keywords in the display purchasing process, instead of chasing the same users or simply having a bank of whitelisted URLs that lack relevance. With a specificity that mimics search, using keywords in display you can see patterns emerge…

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, May 03, 15

by grapeshot

WHY CONSUMERS WELCOMING ADVERTISING MATTERS TO BRANDS, DM News, 11/4/2013

Grapeshot CEO John Snyder was invited by Direct Marketing News to pen a piece about the importance of  advertising being welcomed by both brands and consumers. He chose the recent election of the New York Mayor to remark on the perils of messages appearing next to controversial content. Click below…

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, May 03, 15

by grapeshot

FAKE TRAFFIC IS CAUSING ADVERTISERS CONCERN, Adweek, 10/13/2013

No doubt the hot RTB topic from bar room to board room is Fake Traffic. Grapeshot CEO, John Snyder, has shared our frustrations, when the playing field is less than level, with AdWeek readers, in Mike Shields’s strongly worded piece. READ ON Don’t worry, Grapeshot’s brand safety products can give you genuine campaign…

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, May 03, 15

by grapeshot

GRAPESHOT INTERVIEWED BY EXCHANGEWIRE.COM IN ‘THE RISE OF THE AD TECH APP ECOSYSTEM SERIES’, ExchangeWire, 12/17/2012

In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building a buy-side app that can be run across multiple platform partners. Here CEO John Snyder discusses the Grapeshot app in more detail and its approach to building on the pipes…

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, Apr 29, 15

by grapeshot

ADEXCHANGER’S JOHN EBBERT INTERVIEWS GRAPESHOT CEO, JOHN SNYDER, ON GRAPESHOT’S KEYWORD CONTEXTUAL TARGETING FOR PROGRAMMATIC AND RTB DISPLAY, AdExchanger, 11/21/2012

John Snyder interviewed on Grapeshot’s beginnings, the importance of keyword targeting for the future of RTB, and Grapeshot targeting’s differentiators. READ ON…

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, Apr 29, 15

by grapeshot

ADMONSTERS — CHRIS HOGG EXPLAINS HOW CONTEXTUAL ADVERTISING WORKS TO ONLINE AD OPERATIONS TEAMS, AdMonsters, 2/13/2012

A Q&A with Grapeshot Technical Account Director Chris Hogg on how contextual advertising works to online ad operations teams. READ ON…

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, Apr 29, 15

by grapeshot

EXCHANGE WIRE — JOHN SNYDER DISCUSSES WHY CONTEXT IS CRITICAL TO DELIVERING PERFORMANCE IN DISPLAY, ExchangeWire, 11/29/2011

An in depth interview with Grapeshot founder John Snyder on the part to be played by contextual advertising in the new realtime advertising landscapes. READ ON…

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, Apr 29, 15

by grapeshot

CAMPAIGN: DOUBLE STANDARDS, Campaign, 11/12/2010

Two advertising technologists discuss the importance of innovation to connect brands and consumers in the digital age. John Snyder, Chief Executive GRAPESHOT, and John Willshire, Head of Innovation PHD. READ ON …

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, Apr 29, 15

by grapeshot

L’OREAL CAMPAIGN BENEFITS FROM CONTEXTUAL TARGETING, MediaWeek

Grapeshot’s contextual technology adds 47% lift to Zed agency’s campaign for L’Oreal Elnett hairspray by targeting magazine articles about Cheryl Cole. READ ON …

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, Apr 29, 15

by grapeshot

THE VALUE OF CONTEXTUAL TARGETING, M&M Global, 10/7/2010

M&M Networking Global Marketers features the opinion of Grapeshot CEO. READ ON…

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, Apr 29, 15

by grapeshot

GRAPESHOT HIGHLY COMMENDED IN AWARDS FINALS

Online contextual targeting company Grapeshot is Highly Commended in the finals of the Media category at this year’s NMA Effectiveness Awards.…

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, Apr 29, 15

by grapeshot

MEDIA PLAYGROUND — TARGETING TECHNOLOGY, Mediatel, 6/14/2012

Grapeshot CEO John Snyder joins Nugg.Ad, Audience Science and Media Contacts on targeting panel, chaired by the BBC’s Torin Douglas. READ ON…

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, Apr 29, 15

by grapeshot

IPC MEDIA LAUNCHES ONLINE CONTEXTUAL TARGETING IN PARTNERSHIP WITH GRAPESHOT, TimeInc.

Grapeshot contextual targeting delivered 30 to 113% uplifts in CTR engagement across a range of categories including travel, telecoms and consumer goods. READ ON…

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, Apr 29, 15

by grapeshot

ADVERTISING’S HOLY GRAIL: THE RIGHT AD IN THE RIGHT ENVIRONMENT, EVERY TIME, Mediatel, 5/19/2010

Grapeshot CEO John Snyder explains how technology can consign a 19th century observation to history. READ ON…

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, Apr 29, 15

by grapeshot

IMEDIA AGENCY SUMMIT 2010 — BRIGHTON UK

Grapeshot joined the ranks of media agencies to debate the issues and future of the digital world. …

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, Apr 27, 15

by grapeshot

ANNOUNCED FINALIST IN NMA INDUSTRY AWARDS

Grapeshot is announced as a Finalist in the New Media Age Effectiveness Awards. READ ON…

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, Apr 27, 15

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