, Apr 21, 16

About grapeshot

In-image ads are great. Like really, really great. For advertisers, you’re hitting the right person with the right ad at the right time. You couldn’t ask for a better time to target someone with something relevant-that’s contextual advertising for you)!

Need an example? Imagine a consumer is reading an article about the easiest desserts to make. All of a sudden, he or she sees an ad for a popular chocolate hazelnut spread and it’s paired with strawberries in the ad (what an easy dessert). Come on! You cannot get better placement than that.

As if we weren’t convincing enough- according to the Content Marketing Institute, articles with images get 94% more views than those without. Needless to say, this inventory is prime real estate.

Read the article…

Copyright Grapeshot, 04/21/2016

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