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, May 03, 16

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In the words of the critically acclaimed film High School Musical, we’re all in this together. Programmatic, that is. It seems that every day, there is a new solution on the market or way to analyze data. You want to understand and find your target audience in the best possible way. But how do ad tech companies, agencies, trading desks, etc. ensure we’re providing the most value? By working together!

There are a lot of folks involved with programmatic buying-agencies, trading desks, brands, technology companies-the list goes on and on. With that many cooks in the kitchen, tensions can arise and a game of telephone can ensue. By working together to build strong partnerships, we can promote fluid communications and ensure that the media ecosystem is thriving.

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Copyright Grapeshot, 05/03/2016

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