, May 02, 16

About grapeshot

According to new metrics, UK ad viewability is at the highest its been for the past 18 months. While this is fantastic news, it’s hard not to point out that the UK still lags behind its European counterparts who have higher viewability rates. So, what is bringing these viewability rates down? According to a recent study, the two biggest reasons for ads not being seen are:

Ad placement (below the fold)
Ad load times

We recently discussed ad load times on our blog, and a common theme and solution we’re seeing is collaboration. We all have to work together to solve the issues.

Read the article…

Copyright Grapeshot, 05/02/2016

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