, Jun 06, 16

About grapeshot

This year Grapeshot CEO John Snyder presented The State of the Industry Report at Digiday’s Programmatic Summit in New Orleans, LA.

There are few relationships in digital media more classically love/hate than the one between agencies and their trading desks. But as brands increasingly bring programmatic functions in-house, the industry press has paid less and less attention to the trading desk model. Have trading desks left the stage, or are they just shying away from the limelight? Download the report now

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