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, Apr 19, 16

About grapeshot

Mobile ad spend is out of control. In two years, we’re expecting to see it at $42 billion. Yeah, you read that correctly. Because mobile allows for increased targeting, it’s already viewed as a sort of premium channel. If we top that off with the level of demand for mobile inventory, publishers are positioned to benefit big time. Advertisers are willing to spend top dollar for this inventory-and can you blame them?

But what do advertisers have to do to ensure they see a return? Well, for one, desktop ads and mobile ads are like apples and oranges. What works on desktop isn’t going to work on mobile. These ads appearing on mobile need to be flawlessly integrated to promote the user experience.

One thing is for sure. Mobile will continue to evolve, and we can’t wait to see where it goes!
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Copyright Grapeshot, 04/19/2016

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