THE ROLE OF PUBLISHERS

PROTECTING BRANDS AND REVENUE THROUGH CONTEXT AND AUDIENCE SOLUTIONS

Learn more about the challenges facing publishers in a world concerned with brand safety. How can publishers realize revenue from every possible impression yet never go over the line into areas that will lose them far more, long term? Many programmatic solutions promise a brand safe environment. The question is whether the technology they use to get there punishes the publisher as well as the marketer.

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