CUSTOM & STANDARD

Built For Scale and Performance

Use Grapeshot WordRank® standard segmentation to take advantage of curated sets of words and phrases  or build your own custom sets based on your specific segmentation needs.

Grapeshot standard segments are designed with scale and reach in mind and are most beneficial for branding campaigns or large audience populations. Custom Segments are ideal for more niche campaigns and defining particular consumer personas as special first-party custom audiences.

Our Standard segments are our take on the internet with contextual categories surrounding everything from the automotive industry to health and wellness.

Where Grapeshot Standard Segments were built with scale in mind and may be most beneficial for a branding campaign, Custom Segments can be built for a more niche campaign where performance is the greater goal.