Press Coverage

, Aug 01, 17

About Andrew Kennedy

The fallout from YouTube’s recent advertising controversies is continuing to reverberate through the marketing community, shining a bright light on the importance of brand safety when purchasing advertisements. While it is important for brands and marketers to create and implement a brand safety policy, many are often unsure of how or where to begin.

Since each business and brand is unique, marketers should be asking the following questions in order to help shape their brand safety policies going forward.

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