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, Apr 04, 18

About Anthony Pace

How the Grapeshot Contextual Intelligence Platform Powers Custom Targeting

Reach engaged audiences when they are most receptive to your campaign messages and bring true relevance to the customer experience. Grapeshot provides you with the ability to fully customize segments so that they perfectly match your targeting requirements, adding premium value to your brand. Get transparent audience targeting with flexible control.

Grapeshot Contextual Intelligence Platform interprets the content on a web page to determine the most relevant contexts for your message, in real-time. Be a part of the live conversation, with Grapeshot’s pre-bid page level solution. As one of the industry’s most advanced provider of cookieless audience targeting technology, Grapeshot allows for full customization for the unique needs of your brand.

Features

  • Customized – Have complete control and build custom segments with words and phrases which reflect specific needs of your brand.
  • Accurate – No human bias or error, Grapeshot contextual targeting will analyze every word on a web page to identify the most important keywords to focus on, rather than look up words from a dictionary with no understanding as to why they appear on that page.
  • Speed and Scale – Grapeshot analyzes 200m web pages daily and categorizes 3 million per second. We understand what content is on the web and act in real time.
  • Cookieless – In light of GDPR regulations, simply and safely drive reach and audience discovery at scale with Grapeshot cookieless contextual targeting.

Benefits

  • Real-time custom segments curated to the needs of your brand.
  • Target high worth audiences with greater value inventory.
  • Page level targeting, keyword-level granularity and transparency.

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