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New integration focusing on live contextual and predictive targeting through page-level and trending topic analysis
October 25th, 2017, New York – Grapeshot, the contextual prebid brand safety and predictive audience provider, has today announced a global integration with leading technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot’s full suite of prebid products now available globally on the MediaMath platform.
“We are excited to partner with MediaMath to jointly provide a world-class contextually-powered brand safety and contextual pre-bid solutions to MediaMath’s customers,” said John Snyder, Grapeshot’s CEO.
“With Grapeshot, MediaMath’s advertisers can be confident their brand values and performance objectives are aligned before the media commitment is made.”
Brand safety is top of mind for marketers today, with 78 percent reporting that their brand reputation has been harmed in the past by “unintended” ad placement adjacent to inappropriate content (CMO Council). Grapeshot’s cutting-edge solution crawls more than seven and a half billion pages at page level, offering partners the ability to identify ‘brand unsafe’ environments before the ad is served. This helps drive reach, reduce wastage and limit risk for the company’s 7,000+ brand clients.
“Brand safety is critical for today’s marketers and is an integral part of MediaMath’s supply chain,” said John Van Antwerp, product manager at MediaMath. “Along with MediaMath Curated Market and our recently announced rollout of the IAB’s Ads.txt initiative, we are excited to offer Grapeshot’s entire portfolio of contextual prebid products in keeping with our commitment to providing choice and driving real business outcomes.”
Grapeshot also provides advanced predictive keyword targeting, a dynamic contextual targeting and content listening tool that offers greater scale and real-time relevance through the early identification of trending topics.
And as a leading contextual, cookie-less provider, the integration of Grapeshot’s prebid products is timely given the EU’s upcoming General Data Protection Regulation (GDPR), which is set to significantly tighten up the rules around cookie-based tracking.
The Grapeshot-provided solutions available across mobile and desktop include:
Customized Contextual Targeting – Prebid audience qualification across 31 standard language segments and 171 customizable.
Custom Keyword Blacklisting and Brand Safety — brand-customizable segments ensuring complete control and transparency at a prebid page level for maximum scale in a brand-safe environment
Predictive Targeting — Real-time, online content listening and dynamic contextual targeting allowing the discovery of new audiences and trending topics to deliver greater scale
Campaign Analytics – Keyword and line-item level, platform-agnostic insights and performance metrics
For further information, contact Micheal Davis +1 +1 646 351 1500 ext 1011 or firstname.lastname@example.org
Grapeshot is a leading global information services provider specialised in data analytics. Through its Wordrank™ technology, Grapeshot’s Live Context Engine
cuts through data overload and delivers instant, contextual insights to brands, publishers and platforms to action a decision, simpler and faster. Grapeshot pre-bid contextual solution suite includes Predictive Targeting, Campaign Analytics, Brand Safety and Keyword Blacklisting. Grapeshot is headquartered in New York with over 140 employees in offices across the world. For more information, visit www.grapeshot.com.
MediaMath’s technology and services help brands and their agencies drive business outcomes through programmatic marketing. We believe that good advertising is customer-centric, delivering relevant and meaningful marketing experiences across channels, formats and devices. Powered by advanced machine learning algorithms that buy, optimize and report in real time, our platform gives sophisticated marketers access to first-, second- and third-party data and trillions of digital impressions across every media channel. Clients are supported by solutions and services experts that make it simple to activate our technology. Since launching the first Demand Side Platform (DSP) in 2007, MediaMath has grown to a global company of nearly 700 employees in 15 locations in every region of the world. MediaMath’s clients include all major holding companies and operating agencies as well as leading brands across top verticals.
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