Announcements

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by Micheal Davis

Grapeshot and MediaMath Announce Global Integration to Meet Demand for Prebid Contextual Targeting

New integration focusing on live contextual and predictive targeting through page-level and trending topic analysis   October 25th, 2017, New York – Grapeshot, the contextual prebid brand safety and predictive audience provider, has today announced a global integration with leading technology company MediaMath to meet a growing demand from its partners. The…

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Oct 27, 17

by Micheal Davis

Spongecell Integrates Grapeshot’s Marketing Tech

Programmatic creative tech platform Spongecell on Friday said it’s integrating Grapeshot’s vertical-specific keyword targeting technology. The partnership aims to offer advertisers the ability to serve the most relevant creative ad units based on the Web page content consumers engage with in real time. Read Full Article Here……

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Jul 06, 17

by Andrew Kennedy

Drawbridge Adds Grapeshot Pre-Bid Keyword Targeting to Cross-Device Platform

MARCH 8, 2017 Drawbridge, the leading digital identity company, today announced that it has integrated several key products from Grapeshot, the technology company that deploys machine learning to unlock value from data, including brand safety measures, keyword segments, and Grapeshot Predicts, a predictive keyword targeting tool. Drawbridge’s managed and self-service Cross-Device…

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by Micheal Davis

VideoAmp Adds Keyword and Category Targeting Capabilities with New Grapeshot Partnership

January 25, 2017 09:00 ET VideoAmp Adds Keyword and Category Targeting Capabilities with New Grapeshot Partnership Agreement Integrates VideoAmp’s Proprietary User Graph and Cross Screen DSP with Grapeshot’s Live Audience Pre-Bid Keyword-Driven Targeting Solution SANTA MONICA, CA–(Marketwired – January 25, 2017) – VideoAmp, The Total Video platform for the TV and Video ecosystem,…

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Jan 25, 17

by Micheal Davis

VideoAmp, Grapeshot Partner To Enhance Keyword Targeting Capabilities

VideoAmp and Grapeshot announced on Wednesday a partnership integrating Grapeshot’s Live Audience pre-bid keyword targeting solution with VideoAmp’s proprietary user graph. Read Full Article Here… …

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Jan 25, 17

by Micheal Davis

Grapeshot Nominated for 3 Awards

Grapeshot has been shortlisted for not one, not two, but three awards! The three nominations are the Mumbrella Awards ‘Marketing Technology Company of the Year’ and ‘Best Use of Programmatic’, and Megabuyte Emerging Stars Awards ‘Accounting & Enterprise Software’. The Mumbrella Awards, APAC’s leading source of everything under the media and…

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Jan 19, 17

by Micheal Davis

Adsquare Adds App-Usage Data To Its Portfolio

Mobile data exchange adsquare on Tuesday announced the addition of the data providers 42Matters, Adgnitio, Grapeshot, Mobilewalla, and oneAudience to its existing portfolio. The data providers offer solutions for creating audience segments based on app usage and context, each with a different angle, approach, and local reach. Primarily built for location…

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Nov 22, 16

by Micheal Davis

Grapeshot Enters Sunday Times Tech 100

Grapeshot, the London, New York and Singapore-based provider of tools to navigate advertising and marketing choice, is pleased to announce their appointment to the Sunday Times Hiscox, Tech Track 100. John Snyder, Grapeshot CEO said: “Grapeshot’s growth is fuelled by our global expansion. The US is now our largest market. Our…

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Sep 08, 16

by grapeshot

Adelphic and Grapeshot Announce Turnkey Integration for Precision Live Audience Targeting and Brand Safety

First Application of Grapeshot’s Keyword-Driven Targeting and Brand Safety Tools on a Mobile First Platform Adelphic, the leading mobile and cross-channel demand side platform (DSP), and Grapeshot, the advanced keyword technology provider, today announced that ad buyers can now leverage Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s mobile-first programmatic…

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Aug 25, 16

by grapeshot

Grapeshot Announces New Hire to Lead Expansion into Australia and New Zealand, 6/17/2016

Contextual categorisation and targeting technology provider, Grapeshot, has hired June Cheung as Vice President of Australia and New Zealand (ANZ). June will be leading the development and growth of Grapeshot’s business in ANZ, starting with its new office in Sydney, Australia. Cheung strengthens the Grapeshot team, bringing with her more than…

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by grapeshot

Grapeshot raises $8.5 million in new round of funding

Grapeshot said Wednesday it raised $8.5 million in funding co-led by IQ Capitaland Draper Espirit. Existing investor Albion Ventures are participated. Grapeshot, of New York, London and Singapore, is a keyword technology provider. PRESS RELEASE February 03, 2016 03:00 AM Eastern Standard Time NEW YORK & LONDON & SINGAPORE–(BUSINESS WIRE)–Grapeshot, the advanced keyword technology…

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Feb 04, 16

by grapeshot

Join Grapeshot for a Programmatic Panel Event

What does programmatic mean for your brand? Register here……

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, Sep 22, 15

by grapeshot

Grapeshot Integration with The Trade Desk, Inc. Expands with Language Targeting

Leading keyword contextual targeting app’s global language capabilities gain traction Click to Tweet July 21, 2015 06:00 PM Eastern Daylight Time LONDON & VENTURA, Calif.–(BUSINESS WIRE)–Grapeshot, the UK-based digital advertising technology company specializing in keyword targeting, is pleased to announce today that it is rolling out their language-based keyword technology product to leading…

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Jul 23, 15

by grapeshot

GRAPESHOT INKS KEYWORD TARGETING INTEGRATION PACT WITH THE TRADE DESK, INC.

Leading keyword targeting app to power The Trade Desk’s contextual efforts in U.S. and abroad LONDON and VENTURA, CALIF. – April 24 14 — Grapeshot, the UK-based digital advertising technology company specializing in keyword targeting, is pleased to announce today a new partnership with The Trade Desk, Inc., a leading global…

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by grapeshot

GRAPESHOT ENLISTS ALBION VENTURES IN NEW FUNDING

Grapeshot Enlists Albion Ventures in New Funding Leading keyword targeting app also retains support of existing investors including IQ Capital in $3.3 mil. round NEW YORK, LONDON—March 28th, 2014—Grapeshot, the UK-based digital advertising technology company specializing in keyword contextual targeting, is pleased to announce today the completion of a new funding round,…

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May 03, 15

by grapeshot

INFECTIOUS MEDIA EXTENDS PARTNERSHIP WITH GRAPESHOT TO WIDEN GLOBAL CONTEXTUAL REACH

Infectious Media extends partnership with Grapeshot to widen global contextual reach 13 March 2014 London – Infectious Media, the real-time advertising specialist, is extending a partnership with Grapeshot, the contextual engine, to expand its contextual targeting capabilities into new regions. Grapeshot software enables Infectious Media to search and analyse keywords on billions of…

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May 03, 15

by grapeshot

GRAPESHOT GLOBAL EXPANSION POINTS TOWARDS EMERGING MARKETS OPPORTUNITY

NEW YORK–January 29, 2014– Grapeshot, the UK-based digital advertising technology company specializing in keyword targeting, has announced that it is offering its technology to emerging, fast-growing RTB markets where brand marketers are poised for success. New RTB markets are primarily in Asia-Pacific and Latin-America including China, Japan, Thailand, Vietnam as well…

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May 03, 15

by grapeshot

GRAPESHOT’S TAKE THE HELM VIDEO 2013

Grapeshot recently received $260,000 from the NYC Economic Development Corporation to open an office in Lower Manhattan. Here’s our promotional video: READ THE PRESS RELEASE…

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May 03, 15

by grapeshot

GRAPESHOT TAKES THE PRIZE IN TAKE THE HELM NYC COMPETITION

Grapeshot has been awarded $260,000 after winning the Take The Helm NYC competition’s “New to New York” Category. Take The Helm NYC is a competition run by the New York City Economic Development Corporation (NYCEDC) designed to attract the ”best and brightest” technology companies to cluster in Lower Manhattan. “Wall Street is world-famous for financial…

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May 03, 15

by grapeshot

TURN INTEGRATES GRAPESHOT’S KEYWORD CONTEXTUAL CHANNELS

Grapeshot’s keyword contextual channels are now live on the Turn platform. Turn clients can use Grapeshot channels to target impressions whose contexts are relevant to the creative being served. Whilst buyers have previously used domain whitelists and static categories, Grapeshot uses keywords. Brands can now rely on clear and consistent sets of…

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Apr 29, 15

by grapeshot

GRAPESHOT TAKES SILVER AT APPNEXUS SUMMIT IN NEW YORK & SWITCHES ON US APPNEXUS TRAFFIC

NEW YORK: November 5, 2012 Grapeshot is Silver Sponsor at the AppNexus Summit in New York this week, where Grapeshot will demonstrate its “Grapeshot Keywords” product to key stakeholders in the AppNexus RTB ad exchange platform — agencies, trading desks, publishers, and networks. Grapeshot Keywords has fast become the most-used App in…

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Apr 29, 15

by grapeshot

MOST USED APP ON APPNEXUS IN EUROPE — GRAPESHOT KEYWORDS

Grapeshot Keywords is the most used app in Europe on the AppNexus platform. Grapeshot Keywords was one of the new apps launched in April 2012 when AppNexus launched a second wave of apps inside its revolutionary AppNexus App Marketplace. The App Marketplace gives Console users access to a wide range of…

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Apr 29, 15

by grapeshot

GRAPESHOT REVEALS KEYWORDS APP TO WIDER AUDIENCES AT DMEXCO

The Grapeshot Keywords app previously available only inside the AppNexus platform is today launched to a wider RTB audience at DMEXCO Cologne. Over 50 pioneers in RTB including Xaxis, Adconion and MediaIQ use the app for precision keyword targeting of display advertising inventory, in real-time. The app has quickly become…

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Apr 29, 15

by grapeshot

SAN FRANCISCO. GRAPESHOT LAUNCHES GRAPESHOT KEYWORDS APP FOR THE APPNEXUS APP MARKETPLACE™

Real-time bidding (RTB) is revolutionizing the way buyers can access large volumes of inventory across a spectrum of websites. Grapeshot will now be available directly in the workflow of display advertising buyers through the Grapeshot Keywords App in the AppNexus App Marketplace™. AppNexus is the world leader in real-time advertising…

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Apr 29, 15

by grapeshot

GRAPESHOT WELCOMES THE INDEPENDENT AND EVENING STANDARD

Grapeshot is delighted to announce that two new brands have started to use Grapeshot contextual technology. The Independent and Evening Standard have a long online pedigree and offer a model for how online newspapers can achieve success in a very competitive space. Commercial Director, Digital said “We are delighted to have Grapeshot’s…

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Apr 29, 15

by grapeshot

THE MAIL ONLINE CHOOSES GRAPESHOT FOR CONTEXTUAL TARGETING

Grapeshot is creating virtual segments on UK’s largest online newspaper to help drive more revenue. The Mail Online has chosen Grapeshot to be its contextual advertising solution. Having run successful tests at the beginning of the year, Associated Newspapers has cemented its position at the cutting edge of online advertising by deploying…

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Apr 29, 15

by grapeshot

FUTURE PUBLISHING CHOOSES GRAPESHOT

Satisfying the market hunger for contextual data solutions. Future Publishing has chosen Grapeshot to be its contextual advertising solution. Having run successful tests at the beginning of the year, Future Publishing has consolidated its position at the forefront of online advertising by deploying Grapeshot contextual technology accross more than 25 titles.…

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Apr 29, 15

by grapeshot

GRAPESHOT STRENGTHENS SENIOR MANAGEMENT TEAM

Contextual advertising company Grapeshot has hired Christopher Hogg as customer relationship manager. Christopher brings his considerable experience of running online marketing campaigns to Grapeshot. Christopher moves from Whitespider Media, a full service media planning and buying agency. He has worked in online marketing since late 1999, starting as pan European account…

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Apr 29, 15