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by Micheal Davis

Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest, Martech Today, 08/01/2017

1. Forewarned is forearmed. Research! Have a plan and be clear about your purpose and objectives. Collecting data? Managing data? What do you intend to do with it? Look before you leap! 2. Beware those bearing gifts. Apparently, there are 5,000 vendors in the martech space. Just like in the ad tech space, there will…

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, Aug 07, 17

by Micheal Davis

3 Questions Every Marketer Must Ask When It Comes to Brand Safety, MarTech Series, 08/01/2017

The fallout from YouTube’s recent advertising controversies is continuing to reverberate through the marketing community, shining a bright light on the importance of brand safety when purchasing advertisements. While it is important for brands and marketers to create and implement a brand safety policy, many are often unsure of how…

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, Aug 01, 17

by Andrew Kennedy

International Women’s Day 2017

For International Women’s Day this year, we asked the women of Grapeshot to #BeBoldForChange and candidly answer questions around women in tech, working at Grapeshot, and advice they have for others forging their way to a “better working world – a more inclusive, gender equal world.” Why do you think there…

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Mar 08, 17

by Micheal Davis

The 4 truths of programmatic marketing

As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age. Read Full Article Here……

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, Feb 21, 17

by Micheal Davis

Find Your Consumer Crush

Love is in the air and consumers are showering their loved ones with gifts and extra affection. With Valentine’s Day upon us, you may be wondering how you’re going to run the most effective campaigns that break the mold in the way Valentine’s Day and many other campaigns typically target audiences.…

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Feb 14, 17

by Micheal Davis

Singapore, 938Live, December 2, Broadcast, Interview with John Snyder, CEO and co-founder of Grapeshot

John Snyder, CEO and co-founder of Grapeshot, shares how brands can maximize their digital advertising dollars by using the latest advertising technology to target the right audiences, at the most relevant time, on the right sites and next to content and articles most relevant to their marketing messages. Snyder also…

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, Dec 07, 16

by Micheal Davis

Why site blacklists often fail in programmatic ad buying

Programmatic ad buying theoretically has plenty of tools available for marketers to prevent their ads from showing up in contexts that aren’t brand safe, whether that’s porn, gambling, fake news or hate content. The simple site blacklist should solve much of this problem. Read Full Article Here……

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Nov 29, 16

by Micheal Davis

China’s Single’s Day: Can Western brands take advantage? (Part 2 of 2)

Last week’s post talked about the origin, background and the staggering amount of sales ($17.8b) generated during China’s Singles Day, the largest retail event globally. This week, read on how Western brands can take advantage and prepare for the 2017 Singles Day. 4 strategies for the win: – Understand pricing – Find the right…

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Nov 28, 16

by Micheal Davis

What everybody needs to know about China’s biggest online shopping day (Part 1)

Alibaba sells a record-breaking $17.8 billion on Singles Day. The $17.8 billion (or 120.7 billion yuan) figure crushed Black Friday’s $4.45 billion in e-commerce sales last year and Alibaba’s own $14.3 billion record from 2015. So what is Singles Day? View the comic guide below. Part 2 coming up next week on how…

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Nov 18, 16

by grapeshot

Grapeshot talks Machine Learning at Digiday’s Programmatic Summit

This week our Director of Marketing Melody Gambino and VP of Platform Partnerships Ryan McBride took the stage at Digiday’s Programmatic Summit down in Palm Beach, Florida. They talked about leveraging machine learning to power holistic marketing. In case you haven’t heard, machine learning is the latest buzzword floating around the advertising…

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Nov 16, 16

by Micheal Davis

Knocking out the competition

Ad-Tech is the trade show geared towards the mobile/search engine advertising industry that takes place at the Javits Center every November. A Canadian company, Usability Matters, was displaying how they improved the content presentation for Rogers Sports which is the largest sports corporation north of the border. Another company, Grapeshot,…

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Nov 09, 16

by Micheal Davis

How AI will impact everything we do

Huffington post article is a first out of series of columns from Ready State, that are designed to help fellow marketers understand how AI will impact everything we do. The writers are trying to understand the impact this “unknown field” has on their marketing efforts. They focus on machine learning’s near-term…

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Nov 08, 16

by Micheal Davis

3 Ways to Improve Your Marketing

This Salesforce report will help you improve your marketing tactics by taking an in-depth look at the tools and tactics high-performing marketers use to get past obstacles. Here are some major insights: 1. It’s crucial to break down the dividing barriers between commerce, sales, service, and marketing. 2. Deliver the right message in…

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Nov 04, 16

by Lior Pridor

Driving the Digital Presidential Campaign

Tim Whitfield, Director of Technical Operations at GroupM, recently published an article about the presidential race and the varying online campaign strategies the candidates digital teams have implemented. Using Moat Pro, Whitfield cleverly tracked implemented strategies as well as how they are manifested in the content their ads are served. The…

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Oct 25, 16

by Micheal Davis

3 Industry trends as told by Advertising Week

Another advertising week has come and gone. 280 events, 11,000+ delegates, 270 seminars/workshops, 1,217 speakers in 7 buildings in 4 days. Regardless to say, it was a great time. With Advertising Week came many ideas and thoughts left to sit with us over the next year. The future was a…

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Oct 07, 16

by Micheal Davis

The Rise of the Omnichannel Programmatic Platform, New York Advertising Week, 9/27/2016

CEO John Snyder participated in a panel during New York Advertising Week 2016. Click the link below to replay the session. Panel Description  The rise of the omnichannel programmatic platform, and the evolving need for marketers to provide a seamless user experience regardless of channel or device, has also meant greater possibilities…

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Oct 03, 16

by grapeshot

DMexco Survival Guide

DMexco: It can be either a jet lag nightmare for you or very productive. If your company is sending you to Germany, it’s your responsibility to do the work ahead of time, during, and after the conference to make it time and money well-spent. Its a matter of taking into…

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Sep 09, 16

by grapeshot

APAC to overtake North America as world’s biggest digital ad market

The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend across APAC is expected to rise 18.2% in 2016 and be worth $59.7 billion. In North America it will rise…

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Jul 22, 16

by grapeshot

How Clinton and Trump will Drive Digital & Programmatic Advertising

I’m sure it is not surprising that spend on political advertising is expected to be seven times larger than the last presidential election. Spending is estimated to top a historic 1 billion dollars. Political analysts have identified millennials as the voting group that could have a possible major influence in the 2016 election.…

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Jul 19, 16

by grapeshot

So… What do you do?

In the world today it is very common that we are asked about our jobs, whether it be a complete stranger, friend, or family. For some, this is easy to explain, but not for all. Many people have a general idea of most careers and industries, most people even have…

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Jul 13, 16

by grapeshot

Advertising’s Missing Link

By Lior Pridor of Grapeshot We can all agree that the digital era made advertisers’ huge 30 ft. highway billboards or 30 second TV commercials much less influential than a well-placed online ad.  The main reason for the success of digital advertisers relays on the fact that they know about their consumers’…

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Jul 11, 16

by grapeshot

To Block or Not to Block, that is the Question

It’s no secret ad blocking is a big issue in the realm of ad tech. How do publishers deal with ad blockers? What is the cost of ad blocking? The questions seem to never end. However, research is now suggesting that by 2020 ad revenues will be down 10%, and…

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Jul 07, 16

by grapeshot

Advertisers Get Set To Compete During 2016 Summer Games

The 2016 Summer Olympics will be the most connected Olympics in history! This is pretty impressive considering the 2014 Sochi Olympics was streamed across 155 websites and 75 apps live. With the recent advances in programmatic, brands are possibly on the horizon of the greatest opportunity to connect with audiences globally. Marketers are…

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Jul 05, 16

by grapeshot

A Recap of IAB’s Advanced Programmatic For Buyers and Sellers

Last week a couple folks from our NYC Grapeshot team headed to “Advanced Programmatic For Buyers and Sellers” hosted by the IAB. We had a blast learning from them per usual. It was a great opportunity for both sell and buy-side client facing teams. Everything was discussed; and, we mean everything.…

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Jun 24, 16

by grapeshot

The wild, wild East: Why China is the most interesting programmatic ads market

“For other ad tech companies that are in ad fraud or brand safety, such as Grapeshot or Moat, these companies have already kicked-off the China business.”   The saying ‘Same, same but different’ may more commonly be heard in Thai markets while bartering for a fake Rolex, but as many Western ad tech…

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Jun 24, 16

by grapeshot

The (Girls’) Guide to Marketing Success

Inductees of the DMN 2016 Marketing Hall of Femme (such as our very own Melody Gambino) are the most influential women in marketing. Lucky for us, they’ve banded together to disperse their wisdom in a nice, easy to read list. Read their advice here…   Copyright Grapeshot, 06/16/2016…

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Jun 16, 16

by grapeshot

How Data Comes Together to Drive Context and Relevance to the Customer

This week our team headed to the Teradata Connect conference in London. We had a blast mingling with likeminded folks and hearing from adtech visionaries talk about the direction of our industry. Grapeshot’s own CEO John Snyder took to the stage to talk context. The topic at hand? How Data…

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Jun 16, 16

by grapeshot

CONTEXT – BRINGING RELEVANCE TO PROGRAMMATIC

By Chris Pattinson, Grapeshot, SVP of APAC While in some international markets, programmatic represents more than half of online spend on display and videos ads, markets in Asia Pacific have trailed behind these levels of adoption. There are clear signs now however of a growing appetite in the region for programmatic…

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, Jun 14, 16

by grapeshot

Q1 U.S. Internet Ad Revenues Hit Nearly $16 Billion

A study by the IAB shows that there was a 21% increase in ad revenue since this time last year. That’s huge! Read the report here…   Copyright Grapeshot, 06/09/2016  …

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Jun 09, 16

by grapeshot

Grapeshot & Digiday’s State of the Industry Report

This year Grapeshot CEO John Snyder presented The State of the Industry Report at Digiday’s Programmatic Summit in New Orleans, LA. There are few relationships in digital media more classically love/hate than the one between agencies and their trading desks. But as brands increasingly bring programmatic functions in-house, the industry press has…

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Jun 06, 16

by grapeshot

2016 Internet Trends

Every year Mary Meeker over at Kleiner Perkins Caufield Byers puts together a dynamic report outlining internet trends for the year as well as what is on the horizon. This year is no different. So, what does Meeker say is in store for 2016? Android > iOS According to the report, Androids…

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Jun 03, 16

by grapeshot

Sold! Why Unified Auctions may be the Future

As header bidding catches fire, publishers have begun working with more and more demand sources. Technically this is a win-win for both publishers and advertisers. Publishers get their inventory out there, and advertisers have access to even more inventory. As with anything, it’s not all sunshine and roses. Publishers could…

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May 23, 16

by grapeshot

Why mobile and programmatic buying in APAC will drive growth in 2016

Where others see gloom in the economic slowdown, Pixels CEO Kevin Huang sees opportunity. Despite the overall slowdown, digital ad spending is set to rise, according to an industry study by the Hong Kong Advertisers Association. Earlier this year 72% of advertisers said they intend to increase their digital ad budgets…

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May 19, 16

by grapeshot

There’s a New Ad Tech Practice in Town

It’s a new day, which in the ad tech space means there’s a new practice taking place. So what’s the practice du jour? Publishers selling ads based on time rather than CTRs. You might be wondering how did this come into play? Well, for one, it was to combat the…

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May 12, 16

by grapeshot

4 Tips to Help Marketers with Their Mobile Advertising Strategy

While digital ad spend is expected to triple in the next few years, studies are still finding that marketers are struggling with mobile content. And that’s a big deal considering two things: 1) Mobile video activity increased 36% from 2014 to 2015. 2) More than half of videos are served across device. So,…

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May 10, 16

by grapeshot

GRAPESHOT WINS BIG AT BMA’S & DTA’s!, 5/06/2016

The British Media Awards and The Drum Digital Trading Awards, in association with The Trade Desk, both took place on Wednesday May 4th in the heart of London. Grapeshot is proud to be part of two successful events by picking up awards at both for the team! The good news was…

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May 06, 16

by grapeshot

Snap out of it: Cross Platform Promotion

Twitter and Facebook are taking a stand against publishers and brands when it comes to Snapchat. Gone are the days of cross-promoting Snapchat accounts on the social platforms. Why? Apparently by promoting a brand’s Snapchat, it’s causing brand confusion- for Facebook and Twitter that is. So, what’s the issue at hand…

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May 04, 16

by grapeshot

Programmatic: We’re all in this together

In the words of the critically acclaimed film High School Musical, we’re all in this together. Programmatic, that is. It seems that every day, there is a new solution on the market or way to analyze data. You want to understand and find your target audience in the best possible…

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May 03, 16

by grapeshot

Small Win: UK Ad Viewability

According to new metrics, UK ad viewability is at the highest its been for the past 18 months. While this is fantastic news, it’s hard not to point out that the UK still lags behind its European counterparts who have higher viewability rates. So, what is bringing these viewability rates down?…

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May 02, 16

by grapeshot

Big Data versus Little Data

By now, we’ve all heard of big data. It shows us correlation, and it fuels a ton of business decisions these days. But what’s “little data” and how can we use it? Martin Lindstrom makes a case for “little data” as it connects creative folks to those consuming their creative. Data…

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Apr 29, 16

by grapeshot

Spring Cleaning: Publishers & Ad Quality

What is the one thing that everyone in our media ecosystem strives for? A better user experience. Advertisers want users to positively respond to their ads. And publishers want to ensure users are having a great experience so they return. But who gets the blame when the experience is less…

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Apr 28, 16

by grapeshot

GroupM’s Interaction 2016 Report

We just received a copy of the Interaction 2016 report from Samantha Kops @ GroupM. Definitely worth setting aside a half hour to review. The report suggests that the digital marketplace is at an important pivot point requiring industry-wide collaboration and commitment to ensure ongoing consumer engagement with brand messages in media.…

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Apr 26, 16

by grapeshot

Prime Real Estate: In-Image Ads

In-image ads are great. Like really, really great. For advertisers, you’re hitting the right person with the right ad at the right time. You couldn’t ask for a better time to target someone with something relevant-that’s contextual advertising for you)! Need an example? Imagine a consumer is reading an article about…

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Apr 21, 16

by grapeshot

Big data and big lessons learned

The Economist’s Marketing Unbound conference recently highlighted lessons that we’ve all learned/should when it comes to talking about big data (buzz word alert). You can’t argue that data isn’t important, but you can argue the 3 lessons learned below: Marketers leading the pack are centering decisions around the customer Data cannot innovate…

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Apr 20, 16

by grapeshot

The Future of Mobile is Beyond Bright

Mobile ad spend is out of control. In two years, we’re expecting to see it at $42 billion. Yeah, you read that correctly. Because mobile allows for increased targeting, it’s already viewed as a sort of premium channel. If we top that off with the level of demand for mobile…

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Apr 19, 16

by grapeshot

4 Challenges Facing the Ad World

Want to give someone in the digital advertising world a headache? Mention the $8 billion lost in fraud and the $20 billion lost in ad blocking. Mission accomplished. Viewability Fraud Transparency Ad-blocking The four words (and issues) we all wish would disappear into thin air. But alas, that’s not happening. So, ad folks are banding…

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Apr 18, 16

by grapeshot

The Most Valuable App User

New study from RadiumOne suggests the most “valued” in-app users are the most engaged. These folks were found to have five times the number of sessions than their counterparts. So, what else does this report suggest and how is it valuable to marketers? Well, a main takeaway is that you need…

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Apr 15, 16

by grapeshot

Automating processes in the world of programmatic

When programmatic was first introduced to the scene, it was set up as separate processes. Not anymore. The way the industry has evolved has brought these separate units together. Take WPP for instance. Their media buying team has consolidated all operations under GroupM. While these programmatic folks are available to offer…

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Apr 07, 16

by grapeshot

Programmatic Buying is on a Roll

Programmatic buying is on a roll. A new study from the ANA (Association of National Advertisers) and Forrester reveals that from 2014 to 2016, the number of respondents (79%) doing programmatic buying has doubled. Although it is flying high in the sky, marketers are worried about the following: Inventory transparency Cost transparency 64%…

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Apr 05, 16

by grapeshot

Keep Calm & Carry On: Programmatic Scarcity

When people hear the word “scarcity,” they tend to panic. Run for the hills, full blown hysteria. When it comes to programmatic scarcity, keep calm and carry on. Why? Because the whole media ecosystem is finally coming around. Suppliers are beginning to focus on quality. And marketers- they want the…

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Apr 04, 16

by grapeshot

Digital Ads Work

For some time now, there has been gossip around digital ads not working. Ben Kunz, VP Strategic Planning at Mediassociates has had enough. He’s come to the conclusion that folks aren’t doing basic math to calculate the return of ads. The point he attempts to drive (and he does it…

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Mar 31, 16

by grapeshot

Sweden: Block the Ad Blockers (Summer 2016 Edition)

It’s on this summer in Sweden. IAB is leading the pack to block ad blockers this August. 90% of publishers have opted to come together for this initiative. During this period of time, publishers will offer ad blocker enabled folks to either pay a fee to access content or the…

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Mar 30, 16

by grapeshot

Changing the SSP Game with Dynamic Price Flooring

There are two facts that are undisputed in this industry: Publishers want to maximize revenue Advertisers want the most bang for their buck For many publishers, they get the most money through activating price floors. Pricing floors adjust hundreds and hundreds of times a day. But seriously-who has the time & man power…

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Mar 29, 16

by grapeshot

Executive Roundtable: Europe’s Top Publishers & Ad Blocking

Digiday’s Publishing Summit occurred in Bologna earlier this month, and it was the perfect opportunity to hear what premium publishers are doing around users and ad blocking. One thing that all executives could agree on was that ad blocking was created, because advertising was allowed to be done poorly. Letting users…

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Mar 28, 16

by grapeshot

SXSW 2016 Debrief

The 23rd annual SXSW Film, Music & Interactive Festival, best known for its diverse sessions, exciting networking events, and wide breadth of special programming, returned this year bringing with it a wide array of people, events, and technology to see.  It was incredibly interesting to see what the themes focusing…

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Mar 23, 16

by grapeshot

It’s Time to Recognize the Seriousness around Mobile Ad Blocking

Ad-blocking is one of those words that causes a dull headache. We wish we didn’t have to deal with it, but we do. It’s a prevalent topic, and mobile ad-blocking should definitely be added to the conversation. GlobalWebIndex recently put out research suggesting that mobile ad-blocking is much more widespread than…

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Mar 23, 16

by grapeshot

Fad or Trend: Bringing Programmatic Buying “In-House”

Last year, agencies were on the edge of their seats. Major brands began taking their programmatic “in house,” and it raised a ton of questions with one leading the pack-are all brands going to yank programmatic from agencies and bring it in house? Fortunately the “trend” is seemingly proving to…

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Mar 21, 16

by grapeshot

Melody inaugurated into Hall of Femme

We’re delighted to announce that our very own Melody Gambino will be inaugurated into the Marketing Hall of Femme.  This prestigious group is presided over by Direct Marketing News who honor the senior-most female marketers in organizations of all sizes and across all industries who have made a significant impact on their…

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Mar 14, 16

by grapeshot

Header Bidding is Here to Stay

When header bidding was first introduced into the ad-tech space, we all had to wonder- is it here to stay? While some folks on the buy side still need convincing, ad-tech providers believe it is. Let’s break down the pros and cons: PROS Publishers can set priority levels Publishers capture high value bids Buyers…

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Mar 14, 16

by grapeshot

2017 Will Be Record Shattering for Digital Ad Spend

2017 will be a monumental year for digital advertising. It is forecasted that the total digital ad spend will trump total TV ad spend for the first time in history. Below is a breakdown of total ad spend by media channel. Needless to say, it is a huge milestone. Total digital…

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Mar 14, 16

by grapeshot

Nicole Brodeur – International Women’s Day 2016

Tell us about your role at Grapeshot… Head of Account Management- I manage our newly formed Account Management team, focusing on WPP, Omnicom and IPG business. I work closely with the Sales and CS teams to manage and grow client relationships. How did you get into Ad Tech? I began my career working…

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Mar 09, 16

by grapeshot

Camille DeFroberville – International Women’s Day 2016

Tell us about your role at Grapeshot… I am an account manager with a focus working on the French market. What has made you so successful in a male dominated industry? I am a competitive person. What do you like about working for Grapeshot? Getting good experience with a wide range of programmatic customers. How did…

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Mar 09, 16

by grapeshot

Angelina Chutkhan – International Women’s Day 2016

Tell us about your role at Grapeshot… I have just started a new role at Grapeshot as Director of Knowledge Distribution. Knowledge Management is a discipline of identifying, capturing, retrieving, sharing and evaluating an enterprise’s information assets. What has made you so successful in a male dominated industry? I don’t see myself as…

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Mar 08, 16

by grapeshot

SXSW: A First-Timer’s Guide to Survival

SXSW. It can be either a total sh#t show for you, or very productive. If your company is sending you to Austin on their dime, it’s your responsibility to do the work ahead of time, during, and after the conference to make it time and money well-spent. Its a matter…

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Mar 03, 16

by grapeshot

IBM Whitepaper: Using Data to Drive Profit- A Summary

  IBM Whitepaper: Using Data to Drive Profit In this whitepaper, Jim Schaeffler, chairman and senior analyst of The Carmel Group, says that modern data analytics is borderline sorcery because it lets us predict the future. He’s not saying that we have become bonafide soothsayers in this age of technology, but rather…

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Dec 16, 15

by grapeshot

Turn – Understanding Ad Fraud & How We Can Tackle It, 12/7/2015

Zak Pollak from Grapeshot was featured on Turn’s blog with an explanation of ad fraud and how marketers can combat it. Read it here……

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Dec 07, 15

by grapeshot

Digiday Programmatic Summit in Nashville, 11/17/2015

Brands are ready to pay premium prices for the privilege of being served perfect impressions. Only premium publishers are in a position to supply these perfect impressions for brands. To win, they must prove that their premium content delivers high value audiences, reading top quality content, resulting in genuine brand…

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Nov 20, 15

by grapeshot

Contextual Marketing and the New Marketing Contract- a summary

StrongView recently posted an interesting whitepaper about contextual marketing. Here’s a synopsis: Marketing is not what it used to be, now that customers are always connected. The number of people who have adopted this ‘digital lifestyle’ is growing with each passing day. With technology getting more and more pervasive, shouldn’t our advertising do…

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Oct 21, 15

by grapeshot

AWXII – CEO John Snyder on the LinkedIn Interview Stage

John Snyder talks about the need for mobile ads to move away from the desktop advertising mindset.  See why Grapeshot’s mission is to make advertising welcome. Watch here……

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Oct 02, 15

by grapeshot

AWXII – CEO John Snyder on the WebMD Interview Stage

Where does Grapeshot fit in this industry? John Snyder explains how we are not your typical adtech company.  Watch here……

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Oct 01, 15

by grapeshot

Grapeshot at AWXII – Do you understand your audience?

The difference between reaching consumers & assaulting them with ads. More from our CEO John Snyder.…

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Sep 30, 15

by grapeshot

Grapeshot sweeps the Digiday Signal Awards!

Find out why Digiday honored us as Best Publisher Tool and Best Attribution Solution at the Digiday Signal Awards! Read on……

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Sep 24, 15

by grapeshot

Grapeshot at dmexco 2015 – dmex-ceptional!

Grapeshot had a blast at dmexco 2015! For two days in Cologne, Germany, Grapeshot’s London team set up shop in one of the biggest digital advertising trade shows. The company put in some major prep work for this event, and it paid off big. There were hundreds of impressive stands from remarkable companies,…

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Sep 22, 15

by grapeshot

Join Grapeshot for a Programmatic Panel Event

What does programmatic mean for your brand? Register here……

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, Sep 22, 15

by grapeshot

Video blog #4 – Word weighting

The Keywords app is easy to use and has plenty of tools to make your campaign succeed. Every keyword in a segment is given a relative weight utilizing Grapeshot’s probabilistic algorithm. However, we recognize that some keywords may need to have their word weighting boosted based on the campaign goals.…

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Sep 21, 15

by grapeshot

Video blog #3 – Example matches

With Grapeshot, you can target any market imaginable by using our standard segments, or by creating your own truly custom ones. The Keywords app is easy to use and has plenty of tools to make your campaign succeed. Determine the types of pages your segment will match to when you…

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Sep 21, 15

by grapeshot

Video blog #2 – Stemming

The technology behind Grapeshot’s Keyword technology is called the Porter Stemmer. This allows you to target every iteration of a word by simply including the root of that word! In this short video, learn how to make the most of this powerful algorithm.   Check out our other videos: Custom Blacklisting Example Matches Word Weighting…

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Sep 21, 15

by grapeshot

Video blog #1 – Custom Keyword Blacklisting

Keyword Blacklisting is a remarkably efficient way to ensure your brand, company, or product remain safe from unfavorable or harmful content. Within seconds learn how to create your own Custom Keyword Blacklisting segment in the Grapeshot App. Check out our other videos: Stemming Example matches Word weighting…

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Sep 21, 15

by grapeshot

Grapeshot is at Advertising Week – New York!

For four days, the biggest names in advertising, technology, and media will gather in Times Square, Manhattan for Advertising Week XII. You guessed it: Grapeshot will be there all week! Come see Grapeshot’s CEO John Snyder give a talk about the state of ad tech in an increasingly mobile world, along with…

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Sep 17, 15

by grapeshot

Catch us at Dmexco 2015!

We are looking forward to one of the biggest advertising technology conferences of the year – dmexco 2015! Last year the Germany-based tradeshow attracted 31,900 trade visitors, 807 exhibitors and 470 top speakers from across the globe, and they’ve experienced 270% growth since 2009. Dmexco provides the perfect platform to engage with peers at…

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Aug 31, 15

by grapeshot

Grapeshot Nominated for 3 Digiday Signal Awards

The nominations are in for the Digiday Signal Awards! Saatchi’s lead the way with four nominations. Followed closely by us with three! We’re a finalist in the Publisher Tools, Attribution solutions and Mobile Marketing Platform categories.…

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Jul 16, 15

by grapeshot

The Premium Programmatic Members Club

Want to know what the Premium Programmatic Members Club is? Care to find out how to gain coveted entry? Our CEO John Snyder was joined on stage by our SVP of Platform Sales, Norm Page at the Digiday Programmatic Summit in Austin, TX on May 14, 2015. Lunch Workshop sponsored by…

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May 14, 15

by grapeshot

GRAPESHOT’S SXSW POST-MORTEM

Every year more than 50,000 people descend on the small city of Austin, Texas for 5 days of South by Southwest, commonly known as SXSW. Broken out into 3 separate festivals of Music, Film, and Interactive (tech), it’s a place for startups, non-profits, and enormous brands to showcase how they…

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, May 03, 15

by grapeshot

LA BELLE EPOQUE: MADMEN, MATHMEN AND MUSICMEN MIX IT ON THE FRENCH RIVIERA

I have had the privilege to visit the Cannes Lions advertising festival across the years. Here’s my personal account of this years event with some musings on it’s recent evolution…..  La Belle Époque is nostalgically celebrated as the great French era of creative expression. Only curtailed by the ugly outbreak of…

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May 03, 15

by grapeshot

BRAZIL SET TO WIN THE 2014 PROGRAMMATIC CUP

Predictions are already rife that Social Media will win the 2014 FIFA World Cup. Twitter has already announced before a ball has been kicked that there have been more Tweets than in 2010. But this year there are other new media winners emerging too. This year’s tournament is the first truly…

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May 03, 15

by grapeshot

ADAM AND MELANIE JOIN GRAPESHOT IN NEW YORK

Grapeshot is delighted to introduce two new team members to the New York team. Welcome Melanie Cooper and Adam Lobelson. Melanie Cooper, Head of Client Services. Melanie Joins Grapeshot as Head of Client Services. She is responsible for solidifying and growing client relationships along with managing the Client Services team. Her role…

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May 03, 15

by grapeshot

BRANDS SHOULD BEGIN WORLD CUP CAMPAIGNS NOW. AND SHOULDN’T DEPEND ON A BIG TV AD.

By Malcolm Cox. Grapeshot Marketing Director As excitement—frenzy in many places—starts to whip up as the soccer-loving world converges in Brazil in mid-June for the next World Cup tournament, brands are salivating as always at the branding and marketing opportunity that such a mega-sporting event affords. Many brands like Nike and Coca-Cola…

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May 03, 15

by grapeshot

HIGH FIVE FROM CADREON

Cadreon NL recently ran a campaign for a high profile bank using Grapeshot on Turn that achieved an uplift in performance five times higher than that achieved through regular prospecting. Here’s how they did it: The bank targets a specific up-scale audience, interested in sophisticated banking products. Cadreon wanted an innovative way…

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May 03, 15

by grapeshot

TURNING UP THE HEAT

Grapeshot keyword technology is usually used to deliver the right audience, at the right time in the right context. That’s to say adjacent to relevant content. Here’s a case study using the Turn platform , where a quality environment also played a part in driving performance. French agency adcleek, in partnership…

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May 03, 15

by grapeshot

FIREFOX 22 UPCOMING COOKIE MEASURES FOR JUNE 2013 – ANALYSIS

See the following to get up to date: The New Firefox Cookie Policy This MediaPost Story Here’s the Mozilla Bug Report Discussing the Measure Jonathan Mayer, a developer at Firefox, has announced that from v22 of its open-source browser, Firefox will begin blocking all third-party cookies. What’s a third party cookie? “Roughly: Only websites that…

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May 03, 15

by grapeshot

GRAPESHOT RTB TRADE DESK CASE STUDY

Wondering how well Grapeshot works? Wonder no more—the results are in! One trade desk ran Grapeshot across 53 different campaigns in November 2012: a total of 500 million impressions. While Grapeshot targeting was used on 4% of delivered impressions across the campaigns, Grapeshot-targeted lines won 7% of their clicks, 15% of their…

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May 03, 15

by grapeshot

GRAPESHOT BRAND PROTECTION — WHEN THE HORSE HAS BOLTED

There’s a scandal in the UK at the moment. Several economy meat products have been found to contain horsemeat when they shouldn’t. Supermarkets and food producers can prepare for a deluge of negative placement on their online ad display campaigns. With Grapeshot, supermarkets and food producers can avoid these negative placements in…

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Apr 29, 15

by grapeshot

GRAPESHOT SECRET SANTA

As we warm up for the office Christmas party and the excitement of Secret Santa reaches a fever pitch, Grapeshot will be thinking of you this Christmas: thinking of the special Custom ‘Christmas’ channel you can build, that is! As usual, we’ll start off by coming up with some words and…

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Apr 29, 15

by grapeshot

A CUSTOM CHANNEL FOR THE ROYAL PREGNANCY – USING GRAPESHOT FOR TRENDING STORIES ON RTB

Who is this? That’s right. It’s Kate Middleton. Kate Middleton has just become pregnant with the future heir to the throne of the United Kingdom. A spectacular topic for ad revenue, as it’s currently the top news topic on the world’s most read online news website, the Daily Mail (incidentally, one of…

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Apr 29, 15

by grapeshot

GREEN & BLACK’S EASTER 2012 COMPETITION – A BRAND-SMART CONTEXTUAL RTB CAMPAIGN WITH GRAPESHOT KEYWORDS ON APPNEXUS

Download the Grapeshot Case Study: Grapeshot Keywords on AppNexus – Green & Black’s Easter 2012 Campaign: A Brand-Smart Contextual RTB Campaign here (PDF). Green & Black’s used Grapeshot’s page-level keyword-contextual targeting data to convert a swathe of previously untapped AppNexus inventory into advertising contexts that the brand craved. The campaign combined a…

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Apr 29, 15

by grapeshot

Grapeshot Interviewed by Exchangewire

Grapeshot’s John Snyder Explains How Contextual Optimization Boosts Performance and Lowers CPA, ExchangeWire TV, Aug 16 2013 …

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Aug 16, 13