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STATE OF THE INDUSTRY: THE FUTURE OF THE AGENCY TRADING DESK

There are few relationships in digital media more classically love/hate than the one between agencies and their trading desks. Read our report to see where the industry stands today.

THE NEW RULES OF BRAND SAFETY: FINDING INCREASED SOPHISTICATION IN CONTEXT-BASED SOLUTIONS

Download Grapeshot’s guide to brand safety. In it are 4 case studies of real-world brand conflicts that could have been avoided with smarter brand safety techniques, how to build a multi-layer brand safety net that blends human and technological intelligence, and how to avoid the “dirty dozen” toxic contexts, from sexual content to terrorism.

THE ROLE OF PUBLISHERS: PROTECTING BRANDS AND REVENUE THROUGH CONTEXT AND AUDIENCE SOLUTIONS

Download Grapeshot’s latest white paper on brand safety and the role of publishers. It’s a big challenge: how can publishers realize revenue from every possible impression yet never go over the line into areas that will lose them far more, long term? Many programmatic solutions promise a brand safe environment. The question is whether the technology they use to get there punishes the publisher as well as the marketer.

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