Grapeshot Services Privacy Statement

Grapeshot (“we”/“us”/”our”) is committed to protecting and respecting your privacy.

This document explains what data is collected and stored by us in providing the Grapeshot services to our customers. In the event of any conflict between this statement and any contract with a customer, the terms of the contract will prevail.

(Our Website and General Privacy Policy explains how we collect and process personal data obtained from visitors to our websites or from other contacts).

Service on behalf of customers

We provide a contextual targeting service to our customers using the keywords we find in web pages.  When we are providing this service, we are not identifying particular individuals using the information we receive from our customers (though our customers may choose to combine the information we provide with information such as a cookie that does identify particular individuals).  On that basis, neither the information we receive from our customers and use to profile webpages nor the information resulting from the service we provide is (in our hands) personal data subject to the Data Protection Act 1998.  We have provided more information about the service we provide below.

Our technology profiles the page URL by extracting keywords and calculating categories for the page. We then try to calculate the most relevant content or advertising to place on the page, by using the keywords found on the page to find related media, this is called “contextual targeting”. We deploy ‘user keyword tracking’ to improve the context of content or advertising delivered to home pages and section heads, where there is no obvious text content on the page to drive relevance. In delivering contextual services, we do not use the cookie ID. When our publishers deploy a personal “My Editorial” service or choose to retarget their own users on their own Home Page based on the keywords those users read on other pages operated by that publisher, we capture a selection of keywords and assign them to each cookie ID – only for that one publisher under terms & conditions that the publisher already has in place with end users.

On behalf of our customers, we sometimes store page keywords against a unique Cookie ID, only when ‘user context tracking’ is switched on for a particular customer installation, on request of that customer. We cannot identify individuals, nor do we obtain personal data, through this process.

We do not share any user keyword profiles between separate customer installations. We provide customers with the option to opt-out of our tracking so that no user keywords or derived categories will be collected for the cookie ID. Opt-in or opt-out tracking is universal across all installations supported by the domain Where we supply opt-in or opt-out tools to customers, the opt-in and opt-out is specific to the customer’s installation only and managed within the customer’s own domain.

Data held for the purposes of our service to our clients is kept proprietary to each customer we serve, and no data is shared between customers or across customers.

Changes to this privacy statement

Any changes we make to this Privacy Statement will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to.  


We invite you to contact us if you have questions about this statement. You may contact us by mail at the following address:


Grapeshot Limited
9 Dukes Court
54-62 Newmarket Rd

Or you may contact us by e-mail at or telephone us at +44 1223 790 660.